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11/19 Live video conference with Nordica's Product Designers!

post #1 of 22
Thread Starter 

nordica_logo.jpg

 

 

Epic members have been offered a private video conference with Willy Booker and Andy Hare, Nordica's product and marketing managers. Willy and Andy will be giving an overview of their 2011 product line and will be there to ask questions on their product and their designs. Want to know about the XBS binding system, talk to the people who designed it. Want to know about rocker, get Nordica's view. EDT aluminum boot rails and how they transfer energy from the boot to the ski, just ask. 

 

The Live interactive event will be Friday 11/19 at 1:00 EST (10:00 PST) Check out the LIVE clinic by clicking: LIVE clinic then press the "Play" button and you can join the live interactive session.

 

 

radict.jpg


Edited by Philpug - 11/2/10 at 5:51am
post #2 of 22
Thread Starter 

Here is your chance to talk with product designers and get great inside information on Nordica's product line!

post #3 of 22

Sounds Interesting.

 

Nordica makes a fine product but I question their choice of graphics. I see the current display damaging the brand a bit and alienating customers. They really went overboard. 

 

The only question I would ask is, who came up with the idea for the current graphics scheme? In the future, I would suggest random drug screening of employees in the graphics and marketing departments --checking closely for the presence of LSD or other hallucinogenics.

post #4 of 22

I'm going to be tied up at that time, would be interested in their opinions about whether 1) they see more carbon in their futures, 2) whether they plan to get into lighter weight AT focused boots/skis more, or will stick with fat carvers as foundation. 

post #5 of 22
Thread Starter 
Quote:
Originally Posted by beyond View Post

I'm going to be tied up at that time, would be interested in their opinions about whether 1) they see more carbon in their futures, 2) whether they plan to get into lighter weight AT focused boots/skis more, or will stick with fat carvers as foundation. 



Shame, You would really enjoy this. They are a lot of fun and very informative. 

post #6 of 22
Quote:
Originally Posted by MojoMan View Post

Sounds Interesting.

 

Nordica makes a fine product but I question their choice of graphics. I see the current display damaging the brand a bit and alienating customers. They really went overboard. 

 

The only question I would ask is, who came up with the idea for the current graphics scheme? In the future, I would suggest random drug screening of employees in the graphics and marketing departments --checking closely for the presence of LSD or other hallucinogenics.


I would tend to agree with you. Especially in regards to the race skis. Then I thought about it. Who buys race skis? Kids. Do they want conservative or classic? In reality Nordica is selling race skis to the same demographic (maybe younger!) that buys park skis. I thought it would be cool if Rossignol did a retro teal 4S topsheet on their slaloms. Nobody that would be buying a slalom ski was even born when the 4S was cool. So maybe the god awful graphics are actually a stroke of genius.

post #7 of 22

Yeah, actually some of the graphics are decent. The swirly black/color scheme from last year or the expressionist splotches of color this time differentiate the brand and beat demented clowns, screaming skulls, or dismemberment. 

post #8 of 22

All brands, with the exception of Kastle, seem to be playing into the hip factor when it comes to topsheet graphics.

 

Beauty is indeed in the eye of the beholder. It is a valid point that the industry might attract younger skiers into the racing fold if they use a less conservative approach. I guess they need to weigh the risk of alienating the conservative base. For this reason, I would think they would take it slow, but this year they just came out with everything changed.

 

Young kids might see it as rad but 30-somethings are likely to view the race collection and the first thing that comes to mind might be a first-grader's botched finger-paint project.

 

It's just a bit weird looking at a ski with a bad-a$$ sounding name like 'The Dobermann' and seeing pastel colors winding back and forth on the topsheets.

 

I guess time will tell how it plays out.

post #9 of 22
Quote:
Originally Posted by MojoMan View Post

It is a valid point that the industry might attract younger skiers into the racing fold if they use a less conservative approach. I guess they need to weigh the risk of alienating the conservative base. For this reason, I would think they would take it slow, but this year they just came out with everything changed.

 

Young kids might see it as rad but 30-somethings are likely to view the race collection and the first thing that comes to mind might be a first-grader's botched finger-paint project.


What I meant is that they don't need to lure youth into racing. Racing is youth. I was reminded of this at the tuning shop the other day. There are hundreds of pairs of brand new skis in there and they all belong to junior racers. I'd be willing to bet that Masters sales are a fraction of junior sales. Also, Nordica doesn't have to attract kids to racing, they only have to attract racers to their brand. God-awful topsheets just might do that. Heck, my daughter chose to race on Volkls this year because they have tigers on them. That's OK with me.

post #10 of 22

 I guess the generational factor definately plays in here. For me, something radical would be snarling teeth on the topsheets of the Dobermann's. I would think that would be more radical. I personally don't understand the finger-paint scheme. Volk put's a tiger on their RaceTiger line but Nordica decided to put finger paint pastel colors on their Dobermann's. Then again, I am not in design and don't know the marketing numbers. I am sure Nordica has access to some type of control group data and information on consumer trends when it comes to visual marketing of products. 

post #11 of 22

I'm almost 30 and I think Nordica has drastically improved the graphics on all their skis this year. I also think K2 has good graphics (this year's Seth being the best) so take that for what it's worth smile.gif.

post #12 of 22
Thread Starter 

I will say there will be no mistaking Nordicas on the race course this year. 

 

Tune into the conference and talk about it. 

post #13 of 22
Thread Starter 

Countdown is ON! Friday at  11/19 1:00 PST. 


Edited by Philpug - 11/16/10 at 7:06am
post #14 of 22

Shops are starting to sell out of Nordica race skis so I don't think the topsheet designs are hurting sales.

 

I'm wondering if Nordica is also trying to appeal to both men and women with the new race graphics?  I noticed that there are as many, if not more, action pictures of women on the Nordica website and in the Nordica magazine as men?

 

post #15 of 22
Thread Starter 

THIS Friday coming up!    HEre is the link:    http://nordicacompetition.com/Chat/4C209Y901O/View/ 

 

Get your questions ready. 

post #16 of 22

I think most of this years Nordica skis look like crap, or worse.

Will not demo, don't care how they ski.

post #17 of 22
Quote:
Originally Posted by jonrpen View Post

I think most of this years Nordica skis look like crap, or worse.

Will not demo, don't care how they ski.



wait for Friday, you're jumping the gun.

post #18 of 22
Thread Starter 

TODAY is our Video conference with Nordica's top brass...

 

 

nordica_logo.jpg

 

 

 

Epic members have been offered a private video conference with Willy Booker and Andy Hare, Nordica's product and marketing managers. Willy and Andy will be giving an overview of their 2011 product line and will be there to ask questions on their product and their designs. Want to know about the XBS binding system, talk to the people who designed it. Want to know about rocker, get Nordica's view. EDT aluminum boot rails and how they transfer energy from the boot to the ski, just ask. 

 

The Live interactive event will be Friday 11/19 at 1:00 EST (10:00 PST) Check out the LIVE clinic by clicking: LIVE clinic then press the "Play" button and you can join the live interactive session.

 

 

post #19 of 22
This sounds very interesting, Thanks for setting it up!

Is there a Voice-Only connection for the live session? If so what is the dial-in info? Thanks Again!
post #20 of 22

OK session I guess, only wish they were willing to share things like their insight into the increase in flat ski sales that most ski manufacturers are seeing, rather than salespeak about their Marker System and why Sandwich construction is better than Capped. I did put the question out there about flat ski sales, but it was ignored. Geez, you would think they would get that most of us know how skis are built, but how about maybe defending their graphics choices? It would also have been nice if we were given an inkling on where they are going from their modest start in the corner of the Elan factory to now, and in the future. I for one was left with the impression that the presenters had no no intention in sharing anything other than salespeak...

post #21 of 22
Thread Starter 

We had 6-9 people at any time. I thought there would be more questions asked???? Chris, Your question RE flat skis was asked before it started and I could see it being missed. 

post #22 of 22

Fair enough Phil, I missed most of the pre-discussion as I didn't join on-line until 2 or 3 minutes before the hour (my normal practice for conference calls, go-to-meetings, and webinars). The live web format worked well though and I only wish more of our users/members participated, and were better able to engage the presenters. Having been on the other side it is hard for a webinar presenter to also read and respond to text messages, while staying on track, though it is definately easier to manage the "crowd" when the webinar is done in this fashion. One thing that can also be cool, and can increase participation, is to also have a dial-in voice-only line going for folks that are mobile and cannot run the app on a computer during the workday, or are in a low connectivity environment. Thanks for settting it up though, as exploring the live web format is clearly worthwhile and holds promise for future presentations! Chris

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EpicSki › The Barking Bear Forums › On the Snow (Skiing Forums) › Ski Gear Discussion ›  11/19 Live video conference with Nordica's Product Designers!