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An announcement from Dalbello Sports

post #1 of 17
Thread Starter 

Friends on EpicSki -

 

I just wanted to fill you in on what is going on here at Dalbello Sports.

 

As you may have heard we are parting ways with Elan.  While we have enjoyed a great deal of growth and success with Elan, we have just come to the point where Dalbello requires our full attention.   As a matter of fact we experienced a dramatic increase in sales with both brands this year.  However, in order to maximize our opportunities with our core brand, Dalbello, we felt it was necessary to focus our efforts.  So, as of January 1st, Elan distribution in the US will be taken over by our friends at Alpina Sports.  We are very confident that they will continue the growth and development of the Elan brand in the US market.  Having been involved in the development of next year’s collection I can confidently say there are some exciting things on the horizon for Elan!

 

As I mentioned, this change allows us to focus on the ever exploding creature called DALBELLO.  The brand experienced 30% growth globally last year and shows no signs of slowing.  Our strength as the innovation leader in Freeskiing continues while our entry into the technical side of skiing with the SCORPION Series has taken the racing world by storm.  Scorpion’s incredible performance promises to add a few World Cup Globes to our collection of X Games medals in the near future…  We are very excited about our new collection for 2011/2012 and for other counter seasonal projects we are working on as well.  Stay tuned…

 

Just to address the “noise” that is out there - Any other rumors you may have heard regarding our teaming up with another ski brand in the US or being purchased are not true.   The only change is the one I have explained above. 

 

This message is not a press release or some sort of “official” statement.  It is just to inform our industry friends about this change. 

 

Think SNOW! 

post #2 of 17

Interesting...hope Elan continues to get better.  They've stepped their game up alot the last few years.

post #3 of 17

 

wow... Alpina, huh... was Heirling too busy?

post #4 of 17
Quote:
Originally Posted by Whiteroom View Post

 

wow... Alpina, huh... was Heirling too busy?



 

SJ

post #5 of 17

Very interesting. I do wish Dalbello and their staff, who I have come to know and respect the best of luck. I imagine Plake will be staying with Dalbello and not moving with Elan so, what will he be skiing on now, back to K2?  With alliance with Volkl in the rest of the world, why not expand that relationship in the U.S.? 

post #6 of 17
Quote:
Originally Posted by Philpug View Post

Very interesting. I do wish Dalbello and their staff, who I have come to know and respect the best of luck. I imagine Plake will be staying with Dalbello and not moving with Elan so, what will he be skiing on now, back to K2?  With alliance with Volkl in the rest of the world, why not expand that relationship in the U.S.? 



They share a distributor with Blizzard over here (Peter Holm a.s.), and Völkl share their distributor with Tecnica (Tendenzer a.s).

post #7 of 17

How come Plake couldn't have independent Ski and Boot sponsors?  Why would he be unable to stay with Elan?

post #8 of 17
Quote:
Originally Posted by FujativeOCR View Post

How come Plake couldn't have independent Ski and Boot sponsors?  Why would he be unable to stay with Elan?



I am sure he could...but with Elan with Alpina...I am not sure why we would. 

post #9 of 17

You don't think he could continue a relationship with both Dalbello AND Elan?  Or you think he just wouldn't want to continue with Elan if he doesn't have to?

post #10 of 17
Quote:
Originally Posted by FujativeOCR View Post

You don't think he could continue a relationship with both Dalbello AND Elan?  Or you think he just wouldn't want to continue with Elan if he doesn't have to?



I think the latter and I don't think if Alpina is taking over Elan distribution (and not the other way around) they would want someone on their skis and not their boots. 

post #11 of 17

Do they have boots for adults? I don't think I've seen a pair in years. Just kids rental stuff.

post #12 of 17
Is it true the Colorado Dalbello rep was replaced by the Colorado Volk rep. Did all the Volkl Tech Reps collectively choose to ski on Dalbello? Just find this post a bit strange...


Coup
post #13 of 17

Hasn't Dalbello teamed with Volkl in Canada?

post #14 of 17

Yes they have...Dalbello with Volkl and Tecnica with Blizzard.

post #15 of 17

Hmmmm. The plot thickens....

post #16 of 17

Remembering that these are just local distribution agreements....... Not Dalbello joining the K2 empire!

post #17 of 17

Sort of old news, not really a plot or ploy, just an evolution of what was started last year, no?

 

http://www.epicski.com/forum/thread/84814/yesterday-news-dalbello-marker-voelkl

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