Friends on EpicSki -
I just wanted to fill you in on what is going on here at Dalbello Sports.
As you may have heard we are parting ways with Elan. While we have enjoyed a great deal of growth and success with Elan, we have just come to the point where Dalbello requires our full attention. As a matter of fact we experienced a dramatic increase in sales with both brands this year. However, in order to maximize our opportunities with our core brand, Dalbello, we felt it was necessary to focus our efforts. So, as of January 1st, Elan distribution in the US will be taken over by our friends at Alpina Sports. We are very confident that they will continue the growth and development of the Elan brand in the US market. Having been involved in the development of next year’s collection I can confidently say there are some exciting things on the horizon for Elan!
As I mentioned, this change allows us to focus on the ever exploding creature called DALBELLO. The brand experienced 30% growth globally last year and shows no signs of slowing. Our strength as the innovation leader in Freeskiing continues while our entry into the technical side of skiing with the SCORPION Series has taken the racing world by storm. Scorpion’s incredible performance promises to add a few World Cup Globes to our collection of X Games medals in the near future… We are very excited about our new collection for 2011/2012 and for other counter seasonal projects we are working on as well. Stay tuned…
Just to address the “noise” that is out there - Any other rumors you may have heard regarding our teaming up with another ski brand in the US or being purchased are not true. The only change is the one I have explained above.
This message is not a press release or some sort of “official” statement. It is just to inform our industry friends about this change.