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Will a Vail ticket break $100 this year?

post #1 of 24
Thread Starter 

I'm dying to hear what the walk-up window rate for an all-access full day, peak season, one-day adult ticket will be at Vail for 2010-11.  Last season was 98.   Any beta?

 

Thanks!

post #2 of 24

My best bet? Yes. Vail is relatively flat anyway, and they only time they see any of my money is during a family vacation, which it is great for. Other things... not so much. Other than sheer size, I'm not sure if they can really justify a 100+ dollar lift ticket.

post #3 of 24
Quote:
Originally Posted by ScubaSkier View Post
 Other than sheer size, I'm not sure if they can really justify a 100+ dollar lift ticket.


Are you kidding? You may not like Vail, that's fine, but have you seen the combination of facilities like lodges, lift network and sprawling size? How about the snow conditions and weather? If any resort has a right to top the $100 mark, it's Vail. 

 

(I'm not saying you should pay it, I'm just sayin' what they do costs $$$$ and their target client can pay it, so they are justified in asking for it)

post #4 of 24

Only if one pays it?

post #5 of 24

Of course, if you are going to ski more than 4 days at Vail, you can save money by buying a seasons pass... which is odd.

post #6 of 24

With high end golf courses charging well over $100 a day for green fees, as high as a price $100 is for a lift ticket , I'm surprised we haven't seen the price climb higher.

post #7 of 24

The golf courses don't have 20K people on it at the same time. 

post #8 of 24

Just like real estate prices, it's supply and demand.

 

I haven't paid full price for much of any resort for the past 2-3 years. (but then, I don't have a wife and sister-in-law who wants to go to a "famous" resort during President's week frown.gif ).

 

Generally if people's income keeps pace with the lift ticket increase, they'll pay more. If not, I personally will just ski in less expensive place. It's a market place, each resort has its target clientel. Vail is good at certain price point. But not at $100 day, FOR ME.  

 

Given most population hasn't gotten a pay raise for a couple years, and their house is now "worth" a lot less, (never mind their 401k balance), my guess it resorts keep raising their lift ticket prices are digging their own grave.

post #9 of 24
Quote:
Originally Posted by Tyson Rockwood View Post




Are you kidding? You may not like Vail, that's fine, but have you seen the combination of facilities like lodges, lift network and sprawling size? How about the snow conditions and weather? If any resort has a right to top the $100 mark, it's Vail. 

 

(I'm not saying you should pay it, I'm just sayin' what they do costs $$$$ and their target client can pay it, so they are justified in asking for it)



I just don't feel that the services provided by the mountain are of enough quality to charge 100 dollars, at least compared to the surrounding area. I am a bit biased against Vail, but I have had fun there... but for 100 bucks? It's a bit difficult to swallow that amount, especially with so many ski resorts in the vicinity of it.

 

 

I guess this is why I really don't visit it often. Different strokes, different folks. I just don't think the price is justified.

post #10 of 24

Just ate my words, the tickets will not be topping 100 dollars a day this year at vail. The most expensive tickets this year for a single day of skiing at Vail is 99 dollars, but that would only be for ONE day of skiing during their peak season. I think Vail knows that 100 is a bit of an understood limit. Single day tickets are all around more expensive, too.

 

http://www.vail.com/plan-your-trip/lift-tickets/lift-tickets-explorer.aspx

 

Takes some playing around with that link, but all the information you need to calculate it is there.

post #11 of 24

My wife and I travelled from Maine to Vail for the first time two seasons ago. I am usually pretty good at planning, but not that time. I ended up buying a multiday pass on the first day of skiing, with an average price that was still over $90 per day, if I remember right. This year, I am going back for two weeks and I bought an Epic Pass for $619. I figure I will be out every day for 13 days, bringing the per day cost down to about $47. Now, if they only had an Epic burger pass.

David

post #12 of 24



 

Quote:
Originally Posted by at_nyc View Post

 

Given most population hasn't gotten a pay raise for a couple years, and their house is now "worth" a lot less, (never mind their 401k balance), my guess it resorts keep raising their lift ticket prices are digging their own grave.


Also, the credit crisis has scared consumers enough that they have woken up to the fact that a Credit Card and a Home Equity loan should not be used as a way to live beyond your means. The reality and dangers of relying on credit have hit home and a lot of consumers now are less willing to build debt and use credit. Many are now trying to get out of debt and are not as willing to splurge. 

 

If people always paid in cash, I suspect the higher priced resorts would get much less traffic. It's easy to hand the teller a credit card for a sale and not give it a second thought. It's another thing to hand over a $100 bill for a lift ticket. When that happens, the reality of the transaction is more concrete. That's when you say, "Wow, that's a lot of cash just to ski for a few hours." In such a case, many skiers might reevaluate if it's really worth the cost or if it's better to find enjoyment at a more modestly priced resort.

 

Actually, if people always paid in cash, you would find they never purchased most of the upgraded ski gear they thought they needed to have a good time.

post #13 of 24

Actually, the epic burger is pretty decent @ Two Elk. Just don't get it at Breck.

Better bet are restaurants in Vail village. No lines, less expensive, better food and wider variety .     

post #14 of 24
Quote:
Originally Posted by ScubaSkier View Post

Just ate my words, the tickets will not be topping 100 dollars a day this year at vail. The most expensive tickets this year for a single day of skiing at Vail is 99 dollars, but that would only be for ONE day of skiing during their peak season. I think Vail knows that 100 is a bit of an understood limit. Single day tickets are all around more expensive, too.

 

http://www.vail.com/plan-your-trip/lift-tickets/lift-tickets-explorer.aspx

 

Takes some playing around with that link, but all the information you need to calculate it is there.


Those are minimum 7 day in advance prices, so I would bet a walk up at Christmas will be over $100.  Aspen will be over $100 too, but at least there you won't be waiting in a bunch of lines. 

post #15 of 24
Quote:
Originally Posted by SHREDHEAD View Post



  Aspen will be over $100 too, but at least there you won't be waiting in a bunch of lines. 

If you learn the lay of the land at Vail, and are willing to get going early, you can ski bell to bell there and avoid long lift lines virtually the whole day through. (Might have to deal with a wait for #5 and #17 unless your timing is spot on.)
Don't believe it? You're welcome to spend a day with me and Baz Jr. when we pay a visit in December.

post #16 of 24
Quote:
Originally Posted by KingGrump View Post

Actually, the epic burger is pretty decent @ Two Elk. Just don't get it at Breck.

Better bet are restaurants in Vail village. No lines, less expensive, better food and wider variety .     



KG, I was making a "vailed" reference to prepayment for unlimited burgers, hence the Epic burger pass.

But that might conflict with what my feeble mind tells me is the theory behind the Epic Pass and Colorado Pass as well. I assume that the powers that be look at the pass as a loss leader for those who actually use it. Basically 6 tickets equals one Epic pass. In Maine, I would have to ski 14 times to equal the cost of an unrestricted pass at Sugarloaf. At Stowe it would be just under 18 days. So, I presume the theory is that people who do not pony up a C note for a ticket first thing in the morning will opwn their wallets at lunch and apres ski. Or that a percentage of people will buy the pass and not use it (I have a cousin who fits this description).

Would be interesting to know if these "cheap" passes have increased the number of people on the hill, or the amount spent on consumables by pass holders vs ticket buyers.

David

post #17 of 24


 

Quote:
Originally Posted by Bazzer View Post



If you learn the lay of the land at Vail, and are willing to get going early, you can ski bell to bell there and avoid long lift lines virtually the whole day through. (Might have to deal with a wait for #5 and #17 unless your timing is spot on.)
Don't believe it? You're welcome to spend a day with me and Baz Jr. when we pay a visit in December.


Thanks, I know Vail pretty well too, probably 300+ days. Vail's OK, lot's of people love it.  I just don't think it's a good value for the destination skier ever since they started the Epic Pass. I can guarantee the lines are bigger than Aspen's, because most of the time, we don't have any. 

post #18 of 24
Quote:
Originally Posted by Bazzer View Post



If you learn the lay of the land at Vail, and are willing to get going early, you can ski bell to bell there and avoid long lift lines virtually the whole day through. (Might have to deal with a wait for #5 and #17 unless your timing is spot on.)
Don't believe it? You're welcome to spend a day with me and Baz Jr. when we pay a visit in December.



With a place as huge as Vail, I'm sure there is a way to avoid the long lift lines. There has to be... I love the back bowls of Vail and the Blue Sky Ridge as well... it feels like an entirely different place out there. The front side of it though? It just reminds me of any other basic resort, just with a lot of runs.

 

When are you heading out in December? I'll be in Beaver Creek around Christmastime with my parents on a family vacation, and I'm thinking about doing a day at Vail just for the hell of it. 

post #19 of 24
Quote:
Originally Posted by deliberate1 View Post



Would be interesting to know if these "cheap" passes have increased the number of people on the hill, or the amount spent on consumables by pass holders vs ticket buyers.

David


I know I feel a lot less anxious about buying lunch when I "haven't spent any money" already that day.

post #20 of 24
Quote:
Originally Posted by segbrown View Post




I know I feel a lot less anxious about buying lunch when I "haven't spent any money" already that day.



We have a BINGO.

 

- Vail Inc

post #21 of 24
Thread Starter 


I'm with you Tyson.  I hate spending money and go out of my way to work deals.  That said, dollar for dollar, by nearly any measure, acreage, facilities, miles, uphill capacity, it's worth the price when compared to what east coast resorts are charging for a "product" that is inferior in any way you want to measure it.  Obviously you're charging what the market will bear in the east, and with large chunks of the market nearby, people pay for the convenience.  Lift lines are no different in the east, you end up paying to wait in line there too.

 

I skied Vail last year for the first time and certainly got my "money's worth" when compared to any east coast resort you want to name. 

 

I did pose the $100 question, because it's something of "shock value", it's a general interest topic guaranteed to start a conversation.  In the east, if you can't find discounts, you're not looking hard enough.  I will give you that Vail can resist the discounting pressure because it's carved out a niche, and in the east, Stowe has also done that.  The place where prices get out of hand is beyond the skiing - food and lodging of course.  Nothing wrong, plenty of other places to go to.  But I did enjoy my time at Vail. 

 

 

Quote:
Originally Posted by Tyson Rockwood View Post


Are you kidding? You may not like Vail, that's fine, but have you seen the combination of facilities like lodges, lift network and sprawling size? How about the snow conditions and weather? If any resort has a right to top the $100 mark, it's Vail. 


 

post #22 of 24

NO

 

maybe I 'm cheating, but according to their website it will be $99 peak season (Dec 26 to March 27, from what I can tell).

http://www.vail.com/plan-your-trip/lift-tickets/lift-tickets-explorer.aspx

post #23 of 24

Actually only $99 for the week after Christmas, Feb. 18-27 and March 11th-27th.  The time between is $94 and some of the time before and after this period a bit cheaper as well.

post #24 of 24

First of all, no one pays rack rate except those who literally just walk up to the window. Everybody else is able to gain some sort of discount, depending on the research you are willing to put in. So I have no guilt about those who will pay $99... I can guarantee you that not a single one of my clients will ever pay rack rate.

 

Secondly, yes, there are lines at Vail, at certain lifts at certain times. Are you suggesting that Aspen doesn't have that? But as Bazzer suggested- get out early, move fast, and you'll be ahead of the crowds all day.

 

Thirdly, Bazzer- no more waiting on #5! If you don't remember, it's now a high speed quad! Been watching the vids and updates all summer long as it has progressed! Now under 6 minutes from a LOWER base than before, to the top!

 

But to the point of the OP... Just as the example given of how much golf courses charge for green fees, $100 a day for skiing will be in the rear view mirror before long. Maybe not this season, but it will happen soon enough. But will that reduce the number of days YOU ski? I doubt it. Why? Because you don't pay rack rate, that's why!

 

So why worry about something which doesn't even affect you? And this is for everyone, at any area- do your homework, and you'll never pay rack rate!

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