Thank you, Weems, for clearing the air. You and Lisa have arrived at the conclusion far better than I did: skiing is fun for both the casual and the committed. Let's serve both groups equally well, and let's also look at the very large group that is in-between.
I think the resorts are working hard to improve the introduction to the sport, but still bottlenecks and a feast or famine business cycle cause us uneven performance.
I am starting to see a resurgence of interest in going after the higher end market and I applaud that, but this business is a small piece of the total pie and will naturally tend to go to the celebrities with branded programs and schools with PSIA demo team members on staff.
What interests me is the intermediates. I know that the intermediate plateau has caused many a promising skier to lose interest, because I have talked to them. They lowered the task and took up cross country or snowmobiling, to a one.
They didn't complain. They just drifted away. How would you address the shortcomings and keep them interested in skiing?