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Atomic race boots price difference?

post #1 of 7
Thread Starter 

Looking at the different web sites I have found that Atomic race ski boots cost significantly less then oters such as Nordica, Lange, Fischer, etc. Is there any explanation of such case? Does Atomic use cheaper materials, less advanced features? What is the reason?

 

Example:

 

http://www.peakskishop.com/2011-Race-Boots_c_65.html

 

post #2 of 7

I suspect it's more about trying to establish themselves in the market against brands that have built huge reputations in that market but I could be wrong.

 

As an aside ... my boots are Lange WC 120 (blue boots) and you can get those for dirt-cheap.

post #3 of 7

Dealers should be posting "MAP" pricing, what Peak is posting is "USSA" pricing which is really a no-no at this time of year. Unless you are a USSA member, you cannot get them at that price. 

post #4 of 7
Thread Starter 

Philpug,

 

It is very interesting ... The same for ski-depot? I think I can buy boots from them at price offered. They also mentioned retail price which is:

 

Atomic RT TI 150 - $799

Head Raptor B2 RD - $1080

Fischer WC 150 2010 - $995

Nordica Dobermann WC 150 EDT - $1125

Tecnica Inferno R 150 - $999

 

so Atomic retail price at least $200 lower then others ....

post #5 of 7

I doubt Atomic needs to "establish themself on market". Their boots and skis were, at least few years back, the most wanted combo in top level racing (for sponsored and non-sponsored athletes). Sure, things changed in last year or two, but I still doubt they would need to establish themself on racing market.

post #6 of 7

^^^ Like Primo said Atomic boots are damn fine racing boots.....

 It's the company advertising policy that is stupid... You'll see what is going to happen next year!!!!

post #7 of 7
Quote:
Originally Posted by mzy01 View Post

Philpug,

 

It is very interesting ... The same for ski-depot? I think I can buy boots from them at price offered. They also mentioned retail price which is:

 

Atomic RT TI 150 - $799

Head Raptor B2 RD - $1080

Fischer WC 150 2010 - $995

Nordica Dobermann WC 150 EDT - $1125

Tecnica Inferno R 150 - $999

 

so Atomic retail price at least $200 lower then others ....

with those prices you guys should be flying over to the uk

 

Atomic RT TI150 £390

Head raptor B2 £410

salomon X3 lab £375

 

these are ££££ not $$$ but still a fair whack cheaper
 

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