Originally Posted by Living Proof
Mudfoot, my thoughts are that you are over-thinking Icelantic’s little top sheet graphics coming-out party. It’s summertime stoke by a Denver ski company about a ski that’s made in Denver with graphics by a Denver artist. Brand marketing is a good thing for Icelantic who needs to compete for market share. Icelantic has an art based theme in all it’s top sheets so if they throw a local event to promote the continuity of their graphics, who’s harmed?
You are undoubtedly correct. It is just that the concept triggered a long standing pet peev of mine. Decades ago I was stunned by an industry statistic that 70% of women buy skis by color. Admittedly, that was back in the stretch pants era when skiing was more of a fashion sport, but it emphasised just how cluelss a huge percentage of skiers (both men and women) are when it comes to picking equipment.
The currrent trend in top sheet art is just another symptom of the way our society, and the ski industry in particular, is headed. Volkl is a prime example. A tradional high quality European company that now makes skis like the Chopstix and Gotama, which have extremely eye-catching graphics, but are made in China with nowhere near the quality of the euro Volkl skis.
I love skiing, and it hurts me to see such a large portion of the participants on equipment that is inhibiting their skiing instead of enhanching it, and top sheet art is intentionally sucking their minds in what I believe is the wrong direction. Form over substance.
From everything I know, Icelantic is an great company making excellent skis, and they go a step further by making them visual works of art, which is wonderful. They are the type of company we should all support, but not because of their top sheet graphics.
I noticed about 8 years ago that the Powder Magazine Buyers Guide, which used to be the bible for helping to choose new skis, started haiving the pictures of new skis taking up more space than the description of their construction and skiing charateristics. Apparently, in today's world that makes sense, because the most important thing to consider when buying new skis is how they look.