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Interesting Report on Montana Ski Areas

post #1 of 9
Thread Starter 

Produced by U of M tourism group.  Some interesting stats.  The most interesting to me was that both residents and non-residents visited the particular resort for the same reason

 

http://www.itrr.umt.edu/research10/MTAlpineSkiReport0910RR2010_3.pdf

post #2 of 9
Thread Starter 

I love this item in the report:

 

Quote:
The proportion count
time did not exceed the amount of time it would take one skier to
get on the lift and ski back down to the bottom.

Since some of these guys got me two or three times in a row.

post #3 of 9
Thread Starter 

Some more interesting stats. 

 

No surprise to me.  For residents, there are more old farts at Whitefish than at Big Sky, 23% vs. 10%.

 

Big surprise.  Income distribution at Whitefish compared to Big Sky, over $100 a year, 25% vs. 15%.  That is probably related to the age thing.

 

Self reporting of ability levels.  Huge difference.  Residents, Whitefish vs. Big Sky, Advanced.  38% to 79%.  Must be that age difference.

Intermediate, 56% vs. 20%  All kidding aside, terrain is the main reason people chose Big Sky compared to all the other resorts where location was the main reason picked by both residents and non-residents so that seems to track with the ability answer. 

post #4 of 9

Good stuff in there.  Thanks for sharing - I didn't realize it was going to be ready so quick.  So, the ski market in the whole state is roughly the same as Breckenridge.. gotta love that. 

post #5 of 9

It would be very interesting to see comperables from other states.  This is a great way to get a state behind the ski industry and prove its value to the ecconomy. 

 

Was surprised to see how big the differences were between Big Sky and Whitefish. 

post #6 of 9

To see other states, get the NSAA report.  If you don't work at a resort you'll probably never see one.  Maybe an anonymous person could post a link to one..

 

The data is quite a bit different, but even more interesting.

post #7 of 9

Thanks for the summer reading Sibhusky.  Found it interesting how many more skiers than boarders were tabulated.  You'd think it would easier to tabulate boarders as they are all sitting around most of the day.  Some ski areas (not necessarily just Mt.) claim they have to raise the old fart age to 70 but Mt.'s stats only show about 3% 65-over, not a real valid reason to keep senior rates at a higher age level.

 

Also how much more money is spent by non-residents.  It would be interesting to know the comparison between total $ spent assuming the resident skiers ski a lot more than the average 4-6 days a non-resident does.  Some small ski areas have almost zero non-resident skier days (Lookout) but still make good $ based on skiers who may ski just one day at a time but 25-35 times a year.

 

Another interesting stat is how many people use the web in making a decision on where to ski,stay, etc.

 

NOLO, if you read this maybe Epic should run a tally next year on how many skier/riders use Epic to garner information on their upcoming trip etc.  Might be a good marketing sales point.

post #8 of 9
Thread Starter 

Yes, I noticed that "ski forums" was not an option in the tabulation of where people found information, but I didn't look at the questionnaire to see if it was a possibility to select (guess I should go do that).

 

I know Whitefish did have some numbers about number of days skied by passholders vs. nonpassholders somewhere or other....I'll have to look for that info.  I think I posted it somewhere at some point.  ...I think if you used the "Average number of days per trip" for a non-resident compared to a resident and then got the number of trips for each one and the $ per trip, you'd be able to come up with the totals. 
 

Just found that the number of "trips" for out of towners last year was 122,000.

Quote:
Originally Posted by Pete No. Idaho View Post

Thanks for the summer reading Sibhusky.  Found it interesting how many more skiers than boarders were tabulated.  You'd think it would easier to tabulate boarders as they are all sitting around most of the day.  Some ski areas (not necessarily just Mt.) claim they have to raise the old fart age to 70 but Mt.'s stats only show about 3% 65-over, not a real valid reason to keep senior rates at a higher age level.

 

Also how much more money is spent by non-residents.  It would be interesting to know the comparison between total $ spent assuming the resident skiers ski a lot more than the average 4-6 days a non-resident does.  Some small ski areas have almost zero non-resident skier days (Lookout) but still make good $ based on skiers who may ski just one day at a time but 25-35 times a year.

 

Another interesting stat is how many people use the web in making a decision on where to ski,stay, etc.

 

NOLO, if you read this maybe Epic should run a tally next year on how many skier/riders use Epic to garner information on their upcoming trip etc.  Might be a good marketing sales point.

post #9 of 9
Quote:
Originally Posted by vinn View Post

Good stuff in there.  Thanks for sharing - I didn't realize it was going to be ready so quick.  So, the ski market in the whole state is roughly the same as Breckenridge.. gotta love that. 


lol - just got back from a road trip through MT.  not surprising - pretty mountains and not many people

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