|Originally posted by Larry W:
The answer is seen in request private lessons.
This is an important issue for the ski industry, and the industry's interest goes beyond selling private lessons. It's important enough that NSAA has funded a project to study ways to increase the conversion of first time skiers to returning (or even compulsive) skiers. (You can see a report on that at Snowsports Growth Project
From an industry perspective, it does not matter too much if returning skiers are taking private or group lessons, or no lessons at all. As long as they're buying enough passes and cheeseburgers, the bottom line will be OK. Instructors who convert first-timers to lifelong skiers bring a lot of value to the industry, but they are hardly ever identified or compensated for that. If they were, more of us might be able to earn a living at instructing.
If anyone thinks that this emphasis on increasing the total number of skiers will lead to a more crowded, less enjoyable experience for the rest of us, just look around at the deterioration of operations at the many resorts that are suffering financial difficulties. Growing the business is essential to maintaining the level of access and services we've come to expect.
Regards, John[ October 06, 2003, 08:10 AM: Message edited by: John Dowling ]