Will Stockli benefit from a great showing in the Olympics? In a word ..... NOPE ....
The podiums were by the gals ... the dames .... and they don't sell skis. ... OK, Lindsey (too fat ), Vonn may?
Hermanator ... he sells skis. Bode sells skis. Cuche (who dat?) ... here no ... in Euroland .. yep.
Ad hype sells and it used to kill me watching a racer come up the ranks and then get bought by Atomeeeeek with their mountain of money. Yes, if you have connections can probably as a racer get a good ski. Volkl started to go downhill (as they should of course), and I tried "off the rack" Atomeeeek and they was sooooo bad.
I ended up on Stockli with a long chase just to try them .... but couldn't afford them at first .... so stuck with P-40's and then finally ended up on Stockli and never looked back. I freaking loved them. Ice ... soooooo good ... orgasmic by comparison and trees and branches and rocks and blood freak me out.
From memory Ambrosi Hoffman probably had the only Olympic podium on Stockli in ... 06' bronze in SG ?? I think I'm the only person who noticed. Ambrossi was then bought by Atomeeeeek and later Head. I will stand corrected since this is from memory.
Stockli (IMHO) ... does not give a hoot and I think they have their niche. Pretty good presence in Europe but here almost none. What they have is a loyal following and idiots like me do all the ad work by squeeling like a stuck pig about them. Small but solid company that does not want to be #1. They did sell a bit of their soul a few years ago when they contracted with Head Austria to make their beginner ski. Even the kids race were hand-made Swiss.