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Trek "consolidates" gary fischer into the lineup

post #1 of 26
Thread Starter 

http://www.mtbnj.com/forum/showthread.php?t=17559

 

with the demand for 29'rs, Trek will basically sell GF's under the trek name.

post #2 of 26

Heh, that is interesting. I know Trek has been doing their hardest to make all retailers..Trek stores selling Trek products solely. BTW, they bought Klein, are they still producing anything under the Klein label any more?

post #3 of 26

This is interesting to me, especially since my experience demoing Trek's and Gary Fischers is that the geometry is quite different.

post #4 of 26
Thread Starter 

no secret Trek and GF have been close (to say the least) but the article seems to say that trek needed a high-end 29'r and GF had the product already, trek doesn't. Since Trek can basically re-brand, they can save a ton by dropping the GF tag and doing everything under the Trek banner.

post #5 of 26

Trek has OWNED Gary Fisher for about 15 years. Gary Fisher wanted to keep the 29'ers to them selves, it was to be their differentiate them from Trek, this is one of the reasons Trek brought out 69'ers, to give GF their product. With the 29'er market growing faster that Trek thought it would, they want to get more under the Trek label. Will this be more badge engineering a la GM? I hope not. Like TC says, GF has had a different geometry than Trek, hopefully they will keep it. 

post #6 of 26
Thread Starter 

time will tell. since we are guessing, Wouldn't it make sense to bring over the desginer's and models and have them made in trek factories.  The savings in production, logistics, marketing accounting and sales would be substantial.  if they wanted the models I would think it makes sense for them to keep the bikes as they are or they would have to pay the costs to re-design and re-engineer the product they wanted in the 1st place.

post #7 of 26

misread the title of the thread.  I presumed Trekchick had sold her Lemond to add another mtn bike...

 

oops.

 

Mike

post #8 of 26
Quote:
Originally Posted by Finndog View Post

time will tell. since we are guessing, Wouldn't it make sense to bring over the desginer's and models and have them made in trek factories.  The savings in production, logistics, marketing accounting and sales would be substantial.  if they wanted the models I would think it makes sense for them to keep the bikes as they are or they would have to pay the costs to re-design and re-engineer the product they wanted in the 1st place.


Finn - they've been doing all of that since 1993 or so. The difference is that until now they have kept separate dealer networks.

post #9 of 26
Thread Starter 

OK, thanks!  So if that's the case they are really just consolidating lines basically, kind of streamlining duplicate efforts?  Thanks for the info.

post #10 of 26
Quote:
Originally Posted by habacomike View Post

misread the title of the thread.  I presumed Trekchick had sold her Lemond to add another mtn bike...

 

oops.

 

Mike


Actually I'm thinking that keeping the Zed is a good idea until I decide, for sure, that I'm not a road enthusiast.  I still have a sense of road riding that may emerge nicely.  In the mean time, switching the saddle and stem is in the works, to make it a little less vintage and a little more 'TC' friendly, eh?

post #11 of 26
Quote:
Originally Posted by Finndog View Post

OK, thanks!  So if that's the case they are really just consolidating lines basically, kind of streamlining duplicate efforts?  Thanks for the info.



Kinda like GM dropping the Pontiac and Oldsmobile lines

post #12 of 26

All this does is make the Trek brand a stronger, more streamlined operation, and gives Fisher fanboy's something to cry about. Interesting news. 

post #13 of 26
Quote:
Originally Posted by ecimmortal View Post

All this does is make the Trek brand a stronger, more streamlined operation, and gives Fisher fanboy's something to cry about. Interesting news. 


Actually, there are a whole bunch of Independent Bicycle Dealers who were GF dealers but not Trek dealers that would disagree with you.

post #14 of 26
Quote:
Originally Posted by Whiteroom View Post




Actually, there are a whole bunch of Independent Bicycle Dealers who were GF dealers but not Trek dealers that would disagree with you.


thats what I thought Trek from what I know bullied dealers to carry only their bikes, GF despite being under trek ownership didnt do that.

 

Is that correct mike? 

 

 

 

post #15 of 26
Quote:
Originally Posted by Philpug View Post

Heh, that is interesting. I know Trek has been doing their hardest to make all retailers..Trek stores selling Trek products solely. BTW, they bought Klein, are they still producing anything under the Klein label any more?


Trek is quietly killing Klein, it seems.

 

The Klein USA website exists solely as a place to register a Klein bike.  It looks like the 2009 model year was the final one for Klein Bicycles as a worldwide brand.  They may still be on the market in Japan, as the Japanese website is still showing a full like of bikes, albeit from 2009.  I haven't seen a new Klein in at least 2 or 3 years, so it seems that Trek's slow suffocation of the brand may be complete.

 

And Gary Klein hasn't had much say in the company's designs since Trek bought him out in 1995.  He seems to be more interested in telescope design and optics, these days (according to Wikipedia, for what it's worth).

post #16 of 26
Quote:
Originally Posted by Whiteroom View Post




Actually, there are a whole bunch of Independent Bicycle Dealers who were GF dealers but not Trek dealers that would disagree with you.


I guess they'll have to get over it.

post #17 of 26

One of the larger bike shops in our area is Trek, Giant, GF, Cinelli, .....

 

I have a sneaky suspicion that they'd drop Trek if they tried to bully them into exclusivity.

post #18 of 26
Quote:
Originally Posted by Trekchick View Post

One of the larger bike shops in our area is Trek, Giant, GF, Cinelli, .....

 

I have a sneaky suspicion that they'd drop Trek if they tried to bully them into exclusivity.


I doubt it. Trek is the 800lb gorilla in the retail cycling world. It is a name that Joe & Jane Bikerider can come in and feel comfortable spending $4-600 on and feel they got a serious bike. Trek is to the 90's-00's what Schwinn was to the 60's-70's, the TRUSTED name in specialty store bikes. 

post #19 of 26

In our area Specialized is more dominant than Trek, believe it or not.

post #20 of 26
Quote:
Originally Posted by Trekchick View Post

One of the larger bike shops in our area is Trek, Giant, GF, Cinelli, .....

 

I have a sneaky suspicion that they'd drop Trek if they tried to bully them into exclusivity.


Out of those 3 brands, if I could only keep one, I know which it would be. That said, exclusivity would maybe not be the best thing for them. Take that shop for example, someone could come in looking for Cinelli, or GF or Giant and walk out with a Trek.

 

Sorta like Volkl doesn't need to worry about losing a lot of sales to smaller brands and anything that brings people into the shop gives you a chance to sell them ski.

post #21 of 26
Quote:
Originally Posted by ecimmortal View Post

I guess they'll have to get over it.

Chances are they'll just close the doors. The net effect for the consumer is you end up with Super-Mega-Mart as your 'sporting goods' store, instead of a specialty ski store and a specialty bike shop and a stick-and-ball store... guess consumers will have to 'get over it'. I think it sucks.

 

 

* Trek has every right to make the business choices it makes, I just dislike reduced consumer choices.
 


Edited by Whiteroom - 6/17/10 at 8:25pm
post #22 of 26
Quote:
Originally Posted by epic View Post




Out of those 3 brands, if I could only keep one, I know which it would be. That said, exclusivity would maybe not be the best thing for them. Take that shop for example, someone could come in looking for Cinelli, or GF or Giant and walk out with a Trek.

 

Sorta like Volkl doesn't need to worry about losing a lot of sales to smaller brands and anything that brings people into the shop gives you a chance to sell them ski.


the irony is Giant wins whether you buy a giant or not as they make manh treks and Gary Fishers and almost all of spec eds bikes.

post #23 of 26

It does seem like a funny decision. In my town, there are two shops. One has Trek, the other has GF. The GF shop is a dingy dirty mountain bike shop, the Trek shop is more of a Mom and Pop sporting goods shop. They carry hockey sticks, soccer balls, Trek 830s, kid's bikes and cruisers. I don't think anybody looking for a 29er trail bikes is going to even have them on the radar, just like I don't see the other shop choosing to stock cruisers and kids' bikes. Will Trek keep both open, or close one (which one?) or close both because neither one will fill their needs?

post #24 of 26

Bottom line:  does this help or hurt Trek?

post #25 of 26
Quote:
Originally Posted by Trekchick View Post

Bottom line:  does this help or hurt Trek?

those are the only two words that matter to Trek. 
 

post #26 of 26
Thread Starter 

Hmm, this sounds hautingly familiar to the whole k2 situation. . Classic supply and demand. I have no idea about the state of bike manufacturer's and sales but my guess is there's a thriving segment of premium bikes out there, small amount of sale albiet but enough to drive many niche direct and limited dealership brands. Kind of like a Moots and Santa cruz. This is where a new segment is arrising now in skis as well.  Again, they won't compete with the mega brands directly, but will carve out enough volume to support a direct and more build on demand model for limite dproduction, hig-end models. Low inventory, low up-front expense, low marketing and sales costs. Almost a hybrid internet model with a "low-profile" brick and mortar model. 


Edited by Finndog - 6/18/10 at 7:23am
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