First of all, I'm behind you all 110% I know some of you are really active in the organization, so talk to people!
We've made a ton of progress, here's what we've/I've discovered.
1) Ski instruction is getting better. For the first time in eons, instructors are considering taking students to direct paralell, by passing those nasty wedge turns. After all, I'm sure you all would rather not teach them if given the choice.
I'm thrilled to see this.
2) I think a little/lottle? more formality is needed. Now, I know it's a non-profit. But that could be a problem. Show me a business, for-profit or not, that doesn't have a business plan, on paper, and I'll show you a hobby. This org. need to learn from what's been successful and implement a long-term plan. Tell 'em to write it down and share it with their members. Members, give some detailed feedback. There's some pretty smart members - take advantage of them! Jeez, if I was one, I'd run for office. I'm not saying trash it, I'm saying find out where the problems are, fast, and fix them.
3) It seems to me that this concept we've been talking about is really important. Well, if it's so important, it needs to be documented, in detail. This is where my "product" theory applies. In anything, efficiency = success. I for one would like to see a much more uniform approach to teaching. Seems to me that what goes on at area A, doesn't necessarily go on at area B, talking about teaching. I see this as a problem.
4) I'd love to see a web site with instructional video, tips and tricks, all kinds of goodies. Maybe it's time for an "un-official PSIA" for-profit web site. I know I'd go there. We have all these skiers/instructors out there with brilliant minds and fantastic skills, yet joe skier can't get to them easily, if at all. It's terrible! Look at what brand x did. You can go to their web site and see lessons! It's great! Somebody else needs to do this. If I take a lesson at Copper, the instructor should give me a card at the end of the day -"Here's my card. Go here and click on Expert skiing. You'll see what we covered today and it'll be updated throughout the year. And if you need to get a hold of me, my email is on the card - email@example.com
You all have these customers in the palm of your hands, then you're letting them slip away. No, this is not good! Build customer loyalty, you want customers for life, not just a day or a week.
I also think instructors should be rated - by their peers and by their students. This same web site should have a place where students can post feedback. "I took a lesson from Charlie at Copper and he was great..."
So now, with this idea, any student that takes a lesson, becomes a customer for life.
Looks like a business opportunity.
5) The importance of planning and documentation. I'm not going to buy the manuals. But let me know when a manual comes out that's up to date. In fact, scratch that idea. How about I just download a .pdf file!
Uh, I don't see where this is a big deal and using high tech isn't a good analogy. In my business, things are changing every day. In skiing, well the big change is the equipment and now with the instruction. I think it'll be a while before we see any more changes of this magnitude. I make a big deal about documentation, because I know that they're so important. No one can see where they need to go without a plan and the plan must be written down. I'll never forget talking to this guy. I asked him, "Can I see your business plan, this would help me evaluate the opportunity". The guy says, "I don't have one written down. Here, I'll just tell it to you..." He then went on to say that planning takes too much time - I about fell off my chair and rolled on the floor with SCSA's dog. If there's no plan, there's no business.
You know, I really love this stuff. I know I'm a pain in the wazoo, but think of me as a gadfly. Every organization has one, needs one.
I already am planning on teaching, just informally. My wife and I, SCSA's wife, are building a house in Eagle. It has a separate, "friends and family" unit. So when friends and family come, I can share what I know with them.
[This message has been edited by SCSA (edited June 28, 2001).]</FONT>