I think my whole point is that skiing should be "productized". Here's why.
If skiing is an "art" as someone here said, and if it's not defineable, as at least in this forum it appears not to be, then you're instantly turning away millions of skiers/customers from the sport. Hence, the "terminal intermediate" problem.
I submit that the reason why skier numbers are flat are for these very same reasons. That expert skiing appears, at least from the outside looking in (and that's really how buying decisions are made), as unattainable. Or if it is attainable, it's so unclear as to how to get there that it appears to be unattainable.
I also submit that if skiing were "productized", "Here. Follow these directions...", with expert skiing being the "product", that many more skiers would take up skiing and/or return to the slopes.
It's human nature. No one will buy a product they don't understand, or that has been made too difficult to understand. I mean, look at what's taken place here.
I asked one simple question - "How do you make a parallel turn"? Still, no one has described it in a way that I can understand. I had to fish through links, most of which were unclear, and some even appeared to contradict one another. Very confusing, to me, John Q. Skier.
Guys, it's just too hard.
You've all said, "There's not just one way", "skiing is an art", "expert skiers just have a feel for what they do", etc.
Hey man, as John Q. Skier looking at this, you might as well be telling me that it's hopeless. No, you are telling me that it's hopeless. This is exactly what's keeping skiers away from the sport and I wish you'd all see this.
Make skiing easier to understand - productize it, and you will see an increase in satisfaction and participation, I guarantee you. People buy products - they have for hundreds of years.
I know you all don't like to see plugs, but it's my honest opinion.
HSS has made skiing a product - not an art, and that, if that's all they did, is a big step forward from a consumer point of view. I've never been told, "skiing is an art" or any of that other stuff. I'm told step by step instructions as to how to become an expert skier (as defined by HSS, and again, that's good enough for me). It's clear and concise, easy to understand.
I think I've made my point here.
I'm not telling you how to teach - I'm a student and I'm not qualified. I'm only telling how I learn, and my observations from talking to others.
Finally, I'm telling you how customers think and behave. This, I truly am qualified to speak about. Why? I'm not going to talk about my business, but I invented a methodology (a product) that's now used by thousands of companies each day. If there's anything I understand, it's customer behavior.
Anyway, thanks for your time, I appreciate it.
Here's a link that's kind of related: http://www.ifyouski.com/news/newsart...jectID=1481515
I'll step out now and let the Bears take over. Back to the cheap seats.
I think all of this is fascinating and I truly feel that the industry is slowly moving forward. But, the true sign will be when we start to see black and hispanic kids/families on the slopes. When there's black and hispanic members of the ski team. When skiing has finally appealed to the masses, not the classes. How to get there? Productize it.
Here's to hoping that occurs in my life time. I for one, would love to see it and it would make me proud to say that I'm a skier.<FONT size="1">
[This message has been edited by SCSA (edited May 30, 2001).]</FONT>