Originally Posted by IMT00FIERCE
They should just have Universal Sports do the coverage for skiing and let NBC/ESPN/FOX or whoever air it since Uni Sports ain't on every cable provider
That would be great, but not likely at all.
Firstly, NBC Universal owns Universal Sports, so they'll keep strict control over who broadcasts the USports content. Given that NBC Universal now has a distribution channel (Comcast), I can't see them doing anything other than get more restrictive in their distribution.
Secondly, NBC Universal has a contract with the FIS to be the exclusive TV broadcaster of their sports, be it alpine, XC, nordic or snowboarding. I'm betting that contract has some very strict limitations regarding redistribution and/or resale of broadcast rights. Until the contract with the FIS comes up for renewal, that's the way it's likely to stay.
And frankly speaking as a person who refuses to pony up the funds for cable (there are far, far better things to spend my money on, like skiing and cycling), I'd really be frustrated if a cable network like ESPN or Versus got the broadcast rights, unless they also provided an online stream that people can tune in to watch. The Tour de France has such a setup, which is a good way to help keep people from going the "grey market" route of finding internet streams or buying a proxy server account, like Cirquerider did to watch the CTV Olympics feed.