"Vancouver 2010: U.S. Olympic Fans Get Short End Of Live Events Online"
Jan 14, 2010 11:50 PM ET
Quote: (bold is original)
Let’s get the credits out of the way first: this February, NBC Sports will stream more than 400 hours of live event coverage on NBCOlympics.com during the Vancouver Olympic Winter Games. That’s an astonishing amount of live video compared to the last Winter Games in Torino when the sum total was one hockey game. NBCOlympics.com also will offer more than 1,000 hours of full-event replays of all 15 sports, along with other coverage. Sounds like a veritable avalanche, eh?
Now for the context: that’s far less than the 2,000 hours of live coverage of the Beijing Olympics. More important, it’s a lot less than NBC has the right to deliver, ie everything live online in real time. This isn’t surprising. NBCU CEO Jeff Zucker told me last summer that live streaming devalues top events like the Olympics or Super Bowl—and there wasn’t a model that exists could show him how to avoid that. He hasn’t wavered. Given projections that NBC may lose money on an Olympics for the first time, it’s hard to see that changing.
Originally Posted by tromano
They have turned an international sporting spectacle into hours of jingoistics couch interviews and human intrest back stories interspersed with minutes of pre-recorded event coverage. Event coverage so phony and lame that you know going in of the 7-8 skiers they show 2 will be American also rans, 3 will medal and the other 3 will be shown for the dramatic crash segment. And then there is the dreamworks promotional schtick.