With literally hundreds of models out there, the naming must be a challenge.
I was commissioned to design a ski once. I thought: well Volkl is using the Asian culture as a source. That leave South and Central America as a rich source of images and words, and some off beat spiritualism. I think Fisher got on that. Or South Pacific Islands or something. It's just all so arbitrary. WTF
Kuro, Chopstick, Mantra, Gotama, Sumo. How about a ski named GOD? What ski would honor that nomenclature? Yeah, the Volkl God ski. All powerful, wrathful, vengeful, omnipresent.