|What could/should the organization do to make you feel that you want to be a member?
I am very satisfied with the educational benefits of being a member. However, last year I was asked by the SSD to handle one of the dryland clinics that were designed for the “new” hires that the SSD had thought were interested in going for their Level 1s. I was supposed to give a very brief introduction to the teaching model and the skiing model. To my great surprise, the session very quickly devolved into a heated series of complaints about PSIA, the examination process, the cost of membership and examination from several of the "new" hires.
One of the “new” hires, I learned through questioning, had a very embittering experience in another division of PSIA. He seemed like he was on a mission to persuade the rest of the group not to join and not to go for certification. It reminded me of that statistic that “each person who feels as if he or she was served poorly, will tell at least 9 other people, and 13 percent will tell at least 20 others. What the statistic does not tell you is the intensity with which those people will relay their feelings!
It also doesn't tell you that there is also a percentage that will tell at least 40 or more others.
Ultimately, that one "new" hire was successful with about a third of the group, despite my continual enumeration of the benefits of membership. I probably could have done a much better job in defending the organization if I had any inkling that the attack was coming.
In thinking about this experience, your question and the comments you received from your post, aside from avoiding experiences(from what I gathered, it was an humiliating exam experience) that apparently can really embitter members, it is apparent that PSIA needs to do a better and continuous job of selling itself to its members. For example at least so far as I am aware there is no readily available list of the names of areas that will let members ski free, or the names of areas that will let members ski at a substantial discount. In this part of the state at least, getting a pro-comp on ski equipment is a major hassle. Smoothing that out and into PSIA notifications would be a real membership benefit – at least here. Making more educational material available to members on line, text and streaming video, would probably be a major advance for many of the members who are part/part timers and don’t have the advantage of all of the clinics. Anyway, these are some of my quick thoughts.