I think the tobacco companies are the helmet and ski manufacturers.
In fact, in this discussion, I think they're your and ever other ski instructors worst enemy. Because;
1) Helmet companies are convincing everyone that skiing is dangerous and that helmets are now needed.
2) Ski manufacturers are telling everyone that skiing is easier with shaped skis.
So what's the real message from 1 and 2?
That if you buy a helmet and get these shaped skis, you can walk right by the ski school. No lessons are needed.
You don't see it, but it's true. Helmet companies, ski companies, they're all competing for that little extra dollar in the skiers pocket. Aren't you competing for that same dollar?
I think you are. And I think you better start to realize it before ski instruction gets lost in the shuffle - if it hasn't already.
Who's talking about lessons? Who's talking about safety?
No one, that's who.
Start talking about lessons, start talking about skier safety, and you'll sell both, I guarantee you.
You'll win back that dollar that get's getting spent on helmets and all that other crap.