COLORADO SKI COUNTRY USA ENTERS PARTNERSHIP WITH ICELANTIC BOARDS
Companies Share Excitement as Ski Season Draws Near
Denver, Colo. – September 8, 2009 – Colorado Ski Country USA (CSCUSA) and Icelantic Boards announced today that they are teaming up in a new partnership. Icelantic will become the official ski partner of Colorado Ski Country USA and will sponsor the popular Colorado Gems Program. The Colorado Gems Program showcases a group of nine Colorado ski areas that offer discounts, including free skiing and other benefits, through the Colorado Gems Card.
“Colorado Ski Country resorts are known for their commitment to providing premiere skiing experiences, which make our state the top choice of places to ski,” CSCUSA’s president and CEO, Melanie Mills, explains. “Icelantic shares that same commitment by providing the highest quality skis, made in Colorado, which is why we are thrilled to partner with them. Underwriting the Gems Program in particular creates the perfect synergy, since the Colorado Gems ski areas and Icelantic represent home-grown Colorado at its finest.”
Icelantic’s founder, Ben Anderson, shares Mills’ excitement, explaining, “Colorado Ski Country is a commanding force in the skiing industry and we’re proud to be supporting their efforts all around. Plugging our new line of locally-made premium skis into promoting the diversity of Colorado Ski Country’s resorts will solidify Icelantic’s reputation as the premier Colorado ski maker and further cement Colorado’s place as the top destination for skiing and riding.”
The partnership brings the best of Colorado skiing together, with CSCUSA’s 22 member resorts offering world-class skiing and Icelantic offering hand-crafted skis designed and manufactured locally in Colorado. The agreement comes just in time for the approaching ski season as well, with skiers starting to think about purchasing new skis and about the new adventures awaiting them in Ski Country USA.
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Colorado Ski Country USA (CSCUSA) is the not-for-profit trade association representing 22 Colorado ski & snowboard resorts. CSCUSA is the global voice of the Colorado ski industry. The Association’s primary functions are concentrated in marketing, public policy and public relations. Information about CSCUSA and its members can be found at www.ColoradoSki.com, on Twitter @ColoradoSkiUSA and on Facebook at www.Facebook.com/ColoradoSkiCountryUSA. This release and other press information can be found in the online press room at http://media-ColoradoSki.com.
Icelantic Boards is a progressive, independent ski company that represents skis, art, adventure, creativity, passion and innovation. It is the company’s mission to be forever innovative, passionate and sincere. Icelantic skis are high performance and totally unique, to guarantee the evolution of the snow sports industry. The company employs American craftsmanship, top of the line materials and cutting edge graphic art to provide their customer the best possible product.