I started looking at season pass costs and I'm mystified by the differences in the various ski areas thinking on the pricing for season passes. Here are some of what's currently listed on web sites. It's a mix of single adult 08-09 and 09-10 pass prices. Kirkwood-$399, Winter Park plus Copper $439, Mammoth $576, Vail, Beaver Creek, Breckenridge, Keystone, Heavenly, A-Basin COMBINED $599, Mt Bachelor $799, Steamboat $879, Deer Valley $1,525, Whistler $1,529, Jackson Hole $1,544, Big Sky $1,699 and Aspen (all four mtns) $1,769.
Why would a marketing department at Kirkwood look at their business and figure that they will maximize their revenue with a $399 pass and Jackson or Big Sky look at their market and figure they will make more money with a $1,544 or $1,699 price. Is the market really that different in California and Colorado than Wyoming and Montana?
Is Big Sky ripping off their customers or is Kirkwood foolishly leaving a lot of money on the table?
Why would Vail price 6 mountains for $599 and Aspen price their 4 for $1,769?
How do Jackson and Big Sky figure they're worth three times Copper plus Winter Park?
These are all popular top twenty type western resorts. Sure, some are bigger and glitzyer but the pricing relationships make no sense to me.