Pretty fascinating stuff to see ski market discussed on a global scope. Thanks for sharing.
I don't know the Euro market very well, was shocked to see them say Saalbach is over 2 mil visitors. I skied there one day and it reminded me a lot of Vail. Enormous place which I only saw the tip of the iceberg. Those visit numbers back up my impressions.
Stagnant skier growth is worldwide issue. Report expresses well known concern about attrition of baby boomer generation. One answer is to recruit nonwhites. In the US I think we should go after Hispanics.
Found it interesting that the Euro author has the perception that high single day ticket rates in USA are a somewhat positive sign of status/prestige. I mostly disagree with that. He also missed how same resorts sometimes have cheapest season passes.
Austria has one of the best records of continued ski industry growth. Report states that Austria is also the last country where the ski schools continue to systematically offer the ski week concept - perhaps a secret to growing skier visits.
About Japan, report corroborates what we hear from some Epicski posters - lot of fresh powder goes untouched, attendance there has declined 50% since the 1980s.
Report concludes that US, with a market population as big as Europe, has half the skier visits leaving some big potential for growth.
My personal opinion regarding stagnant growth is that attracting and retaining newbies should be a huge priority. Offer them very inexpensive beginner lessons and massive (75% off) discounts on lifts, lessons and rentals for the remainder of that first season. Make is almost as cheap as going to a movie and get them hooked for the long run.