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How much do you think ski sales are based on graphics?

post #1 of 24
Thread Starter 

Most informed/real skiers go for performance and technology over graphics...however, I know that there are lot of Chalet bound folks out there that purchase skis based on the graphics. The skis never really wear out-they just look old visually......These are the same people who buy a pure white jacket and pants that never worry about chairlift grease!

 

Or some drastic technology changes the face of skis forever like shaped/parabolic....and that amazing anti chatter device by Salomon.

 

Thoughts?

 

 

 

post #2 of 24

If the ski makers didn't think that graphics would sell skis, they wouldn't go to the extremes they do with many of the models, especially with the models aimed at younger skiers who are park rats or part rat wannabes. I think a lot of kids probably pick their skis based on graphics rather than performance.

 

It reminds me of the skateboarders who pick out the deck with the most radical graphics they can find and then go straight to the skatepark and burn it all off sliding on the rails.

post #3 of 24

I have a a pair of Elan SLX slalom skis. They are great skis but they look stupid as do most skis today. Greenish-puke color is the best way I could describe them. In fact all my skis, with the exception of some old Kastle Super Gs I'm hanging onto, look ugly but then that isn't why we buy them.

post #4 of 24

This has been said before and I'll say it again.  Graphix don't sell a ski to me, but really bad graphix will keep me from buying a ski.

 

post #5 of 24

My thinking is that changing graphics is part of industry wide planned obsolescence strategy to keep sales up. Many don't want to be seen dead in yester-years colors.

 

Having said that, in a very narrow range of skis/jackets suited to and researched by a specific skiers needs, choosing based on color just may be as good as selecting by another criteria.

post #6 of 24

 

Quote:
Originally Posted by Trekchick View Post

This has been said before and I'll say it again.  Graphix don't sell a ski to me, but really bad graphix will keep me from buying a ski.

 



 

Me too.

post #7 of 24

If I like the ski, I'll buy it even if the graphic sucks.

 

On the other hand, if the graphic is bad, I might not bother to take it out for a test and will never get to like it.

post #8 of 24

About 2/3 of the candidates for my last set of new skis got eliminated due to ugly/creepy/offensive graphics. In the 70's or 80's, I don't think I would have rejected any ski based on graphics only.

Quote:
Originally Posted by Trekchick View Post

This has been said before and I'll say it again.  Graphix don't sell a ski to me, but really bad graphix will keep me from buying a ski.

 

 

post #9 of 24

Only K2 is capable of making graphics that bad!

Quote:
Originally Posted by Trekchick View Post

This has been said before and I'll say it again.  Graphix don't sell a ski to me, but really bad graphix will keep me from buying a ski.

 

 

post #10 of 24

I wonder if there is a spray paint that would adhere and be durable?

post #11 of 24

Correct.  I once heard the man from Philly (currently in Abasin) say that graphics won't make a sale but they'll certainly kill one.  I agree.

 

 

Quote:
Originally Posted by Trekchick View Post

This has been said before and I'll say it again.  Graphix don't sell a ski to me, but really bad graphix will keep me from buying a ski.

 



 

post #12 of 24

If a skier is determined to ge a particular ski I doubt the graphics will make a difference.

 

However, many skiers have several skis they're choosing from-then graphics come into play. There's also age/generational thing that effects grahics choice( and the precieved manufactures target buyer) 

post #13 of 24

 

Quote:
Originally Posted by oisin View Post

I wonder if there is a spray paint that would adhere and be durable?


While looking today:
 

http://www.soundspecialtycoatings.com/

They are near Seattle, WA .

After an email requesting info, I got this from Nancy Pierson.

 
"The product you need is our AQUAPOLY. It is available in any color."
"We can make the Aquapoly to meet any flexibility needed."
 
post #14 of 24

I sure many are. There is a reason manufs. often keep a ski the same for 3 years and just change the graphics.

post #15 of 24

As an old marketing guy I suspect that in skis, like most other consumer goods, there are two types of buyers, those who acknowledge that looks matter and those who "say" that looks don't matter. There is maybe one in a thousand consumers to whom looks do not really matter. If a ski, or golf club, or shirt or car don't fit your eye you just are not going to buy it.

The rational side of you brain may be telling you not to buy it because it's one cm too short/long or 1 mm too wide/narrow but what it usually is, is how it looks.

post #16 of 24
Thread Starter 

I agree totally. I always hear people say "this is the last season for these skis!"....They are just tired of the way they look. I know I've done this a few times.....Good to pass old gear on to family!

 

I've designed these skis in my photo, what do you think? The theme was urban jungle. These made the top 5 in the faction skis design competition. http://www.freeskier.com/articles/article.php?article_id=3773

http://www.factionskis.com/news/latest

 

If you like them, can you vote for me? Just send an email to design@factionskis.com which says you'd like to vote for Kim Collins. Thanks! This forum is great feedback.

 

post #17 of 24

 

Quote:
Originally Posted by Downhill View Post

I agree totally. I always hear people say "this is the last season for these skis!"....They are just tired of the way they look. I know I've done this a few times.....Good to pass old gear on to family!

 

I've designed these skis in my photo, what do you think? The theme was urban jungle. These made the top 5 in the faction skis design competition. http://www.freeskier.com/articles/article.php?article_id=3773

http://www.factionskis.com/news/latest

 

If you like them, can you vote for me? Just send an email to design@factionskis.com which says you'd like to vote for Kim Collins. Thanks! This forum is great feedback.

 

Rossignol did the same thing about 5 years ago with Scratch skis -- I made the first cut and I got a free pair out of the deal. 

 

Good luck - I think it is an easy way for ski manufacturers to get some great art and PR for not much of an investment on their part.

 


Edited by MidwestPete - 5/9/2009 at 03:05 pm GMT
post #18 of 24

oops BS 

This from a guy who likes to show off the top sheet and base graphix

Quote:
Originally Posted by gregmerz View Post

Correct.  I once heard the man from Philly (currently in Abasin) say that graphics won't make a sale but they'll certainly kill one.  I agree.

 

 



 

 

 Okay to be fair, he usually looks more like this...

post #19 of 24

Has gotten to the point there are soooo many models from some of the manufacturers beginning to wonder if the big difference between some is the top sheet graphics.

 

If I really don't like the look, stickers still work;  make them easier to find in the rack.

post #20 of 24

My daughter wanted twin tips late in the season a couple of years ago, and I couldn't find any small ones in local shops at that point. I started poking around online and found that a bunch of sellers had K2 Missy skis that were a season old at really good prices. I was about to buy a pair, but finally took a close look at the graphic...it appeared to be two old perverts leering at a line of can-can girls. It totally blew my mind that anybody would pick something like that for girls' skis...I bought some Salomon Kittens for a few more bucks.

My Red Heats have a boring graphic, but it's not offensive or ridiculous, so fine by me. I do have to admit that one reason I picked Fischer racing duals for my daughter this past season was that they looked pretty slick.

post #21 of 24

 

Quote:
Originally Posted by Trekchick View Post

This has been said before and I'll say it again.  Graphix don't sell a ski to me, but really bad graphix will keep me from buying a ski.

 


I agree....
 

I am also not the demographic anyone wants to sell to...if I were, there'd be more solid color topsheets!

post #22 of 24

I really think it depense on experience. Maybe you'll choose by the graphic or function/ads they show you. You'll find out only after you buy it.

post #23 of 24

What is disturbing is that the manufacturers believe that they need psychotic graphics to sell their products. I'm wondering what that tells us about the state of mind of the target demographic for a particular model?

post #24 of 24
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