The one thing that puts me off Epic - the world's favourite ski forum - is the lack of choice in only having 33 different forum sections to contribute to.
Maybe re-configure things slightly for the genuine enthusiast?
I propose the 'WTFH House of Horror and Ghosts' to appeal to the many people out there who have an interest in haunted houses, spirits (real ones - not bottled ones) ... and a bit of blood. And make that just a first step in a diversification strategy.
Can you use a consultant?