Good question Wigs, by the by, how is your beginners magic program working? Are you having many return guests?<<
First off, thanks for the response to my post.
The Beginner's Magic program here in Aspen/Snowmass has been a great success! The idea out of the gate was to try and give the ski industry a shot in the arm. We not only were trying to teach a new approach to learning how to ski with a direct parallel teaching progression, but market the program with great incentives such as lesson, lift, and equipment for the unbelievable price of $98.00 a day. ( At least for Aspen that's unbelievable
) We were also trying to get folks back into skiing where numbers have fallen off in the last few years. The idea of just breaking even with a great priced package and small groups, just to get some newbes interested in a ski vacation instead of the beach.
The program ( Ref: Beginners Magic post for those that have not read it ) can be a one to three day deal. We as pros, try to push the three day lesson plan, but some come to class with the one day ticket. We normally are able to sell the next two days after the first day. The guest can extend at the same price for the full week or as long as they are there. This is a hell of a learn to ski, vacation deal! So Jim, to answer you question on returns, Yes, the return rate is great!
I am more interested in hearing about levels 5 through 9 multi-day programs and there successes, or failures.
We had a program here at Snowmass that went by the name of Mountain Masters. It was a very popular program and the price was right. It was a four day program with small class numbers and the same pro for four days. There were some extras such as lunch one day and a party on the last day after skiing, all on us. It was staffed with full cert pros that were very good at multi-day programs. The company marketed this program fairly good, but word of mouth was our biggest marketing device, with some folks returning as many as a dozen years to go through the program. We even had some of the skiers that repeated so many times, become ski pros, and actually teach the class!
Now, the program has changed a little. The name is now Mountain Explorers. It's still a four day program and staffed with very good pros. The price is still very good, but I think that the word of mouth advertising that we had for so long has fallen off along with the numbers of skiers that come to take the program. One reason may be that the guest doesn't want to commit to a four all day program, and the lack of marketing on the company's part has caused a great program to almost dry up on the vine. I for one, believe that multi-day programs are the absolute best way to learn and improve one's skiing. They are for the most part the best dollar value for lessons at most ski schools. I think with a little bit better marketing, the ski week lesson plan could be back in vogue, and for us pros, we all would be employed all week.
I would like to hear from more of you guys on your thoughts. Thanks,--------------Wigs.