A comment Martin Lindstrom made in his radio interview tour for Buyology ( see http://www.martinlindstrom.com/index.php/cmsid__buyology_about for context )
ran something like this:
Well, I think the most important thing we learned from the research study is that the concept of subliminal advertising, in fact, is much more powerful than we thought before.
And we actually did an experiment where we had two billboards; one billboard with a cowboy and another billboard with a cowboy, but this time with a logo of a famous tobacco brand.
Guess what? We learned that the billboard without the logo was doubly as powerful as the one with the logo, and that's the first time ever we learned that the power of the logo is diminishing, in fact the subconscious signals are really starting to be important in order to persuade people to buy more...
So which skis already have subliminal cues working for them? Which skis can you recognize from yards away -without- seeing the logo _or_ distinctive unique color pattern?
My list (incomplete to be sure):
Rossi Quantums, Rossi Mutix, and now, of course, these: http://www.rossignol.com/GB/harmony-i_RA8FE03_product_ski-women-skis-all-mountain.html
Fischer (new RC4s)