Thanks Tom--another strange thing is that I can't edit that post either! It will let me edit the post that follows it--the "hey what's going on" post, but it blocks me from editing the one it chopped in half. And more weirdness: the "General Ski Discussion" forum shows ZERO posts on the Forums home page, although clicking on it reveals all 70 pages of threads still intact. But the "Epic Ski Academy - A fresh thread," which I need to catch up on, shows up in the list, but comes up blank!
Anyway, here's a second attempt at the first post. I recreated it the best I could (but I liked my first effort better):
|But what I found interesting, was the fact that the Master Trainer chose to market the product by how challenging it was, and I chose to market it by its easy learning curve. This made me think about how skiing is marketed.
Interesting insights, Lisamarie. There's been a lot of effort recently to market skiing as "easy"--from equipment ("the skis turn by themselves") to instruction ("anyone can be an expert in a day") to the manicured, "user-friendly" mountains themselves. It's a sure bet that this trend has prompted a few people to try skiing, who would not have considered it if were perceived as difficult, dangerous, or slow and frustrating to learn.
But that same trend that may entice some, turns others off! For many of us here at EpicSki and elsewhere, skiing is more than just an activity, more than a casual diversion to occupy a slow Saturday once in a while. It's a passion, a lifelong pursuit, a personal challenge of "epic" proportions.
Who would ever become that devoted to something as quick and easy to master as skiing is marketed to be? Our efforts to make skiing more accessible--in both actuality and perception--have also made it less desirable! It's a paint-by-numbers painting, rather than a masterpiece, "chopsticks" rather than Chopin, McDonalds vs. a feast! No one lusts over something that "everyone" can get with no effort. If it's that easy, it can't be worth much!
Where's the challenge? Where's the adventure? If "anyone" can master it, what's so special about it? If doesn't require skill, doesn't require time or effort, doesn't come at a cost, it can't be worth much!
We all know that this is not the case. Skiing is NOT easy! We all know that real skiing involves challenge, that true expertise represents a lifetime of devotion. We know that skiing produces rewards in direct proportion to the effort we put into it. If you get really good at it, you can be assured that you are one of the very few. Skiing is not easy--it's the ultimate challenge!BUT...LEARNING to ski CAN be easy, and fun
(with the right equipment and proper guidance). The staircase is endless, but even the very first step can be a thrill! You cannot learn to be an expert skier in a day, a week, or a year--but you can learn to be a PASSIONATE skier in a moment!
That is the TRUTH about skiing--and this reality is far more appealing than the fiction of the bland vanilla alternative-to-bowling the marketers have created. And not just to me! There's no bigger smile than the one that takes over the entire body of the skier who has just realized that "this is CHALLENGING--but I'm up to it!"
Why can't they market that? What's not to like?
Bob Barnes[ August 26, 2002, 12:37 AM: Message edited by: Bob Barnes/Colorado ]