In the "farewell sweet site" thread one of the EpicSki team mentioned that the full birthdate doesn't display to others when viewing a profile.
That's not the point of my objection. My objection is that EpicSki is requiring and storing this personally identifiable information (or Customer Sensitive Information: CSI as we call it at BigFinancialCo) for no good reason. Having the option not to store birthdate at all, plus the option to store only Month/Day without year of birth, was fine in the old software.
The risk may be minimal, but given that larger and more tech-savvy firms than EpicSki have had data theft issues, I think this requirement should be removed at once.