Please answer the questions and then post additional comments. This poll is to assess your opinions about the role of the Instructor at a given ski resort.
post #1 of 15
10/27/03 at 6:31pm
|Originally posted by kieli:
Thanks so much to the 34 people who have responded to date. [img]smile.gif[/img]
I had a hypothesis and wanted to conduct this poll to see if my ideas were valid or not. At this point, I'd love to get some written feedback from everyone!!
In question #4 only 51% (18 of 35 people) selected that they need the skills of "sales and marketing" to do their job as an instructor.
In question #5 43% (15 of 35 people) selected the statement: "I am a ski instructor at X Mountain and I generate 50% (or more) of my lessons."
My hypothesis was developed after following Nolo's thread on "ski schools as loss leaders". I realized that IMHO there is a lucrative *missed opportunity* for the instructors and the mountains:
- if the instructors received more incentives and professional development to "build their business" on the mountain, it would result in more lessons sold and better earnings potential for instructors.
If an instructor doesn't like the idea of "selling", there is no obligation to do so... but the instructor who "develops business" could generate a much more attractive income.
what do you think of this?
|Originally posted by nolo:
I've found that you don't have to make cold calls (parking lot dunning?) or do much selling if you maintain great relationships with your clients. We instructors hear that word "relationship" a lot these days, but I don't know if instructors understand how to make their relationships "sticky."