Thank you- LM for the well-founded remarks about the compensation for instructors. An interesting footnote-it takes longer, on average, to become a full cert. instructor than it does to become a doctor.
Unfortunately, at least in the US, there is a seemingly limitless supply of people who want to teach skiing. Perhaps, Ski Schools need to look at different models.
In Europe, I had to undergo tres stringent testing before I was accepted. But then, I was paid SO well!
There are several issues making good service at Ski Resorts an elusive goal:
Continuity-most Ski Schools have about a 50% retention rate for instructors. That is 50% return the following year. For the desk people it is FAR worse. No tradition of service is inculcated.
Power. The, usually, ill-educated, poorly motivated desk jockeys have great power over the earning capacity of instructors. It is they, after all, who assign the Private lessons.
Realistic expectations. This is a two-way issue. I have had a never-ever write a complaint about me because she was not skiing parallel after a 1.5 hour group lesson.
Motivation. The desk people are there for, often, 1 season, so have zero motivation to get good at their jobs. Basically, to them, a line of customers is a drag, and interferes with their reading, talking etc.
Bottom Line. For the Ski Resort-they pay minimum wage to the desk people-and get a quantifiable return. The question they have to wrestle with is: If we get professionals in here, pay them real money, will our bottom line improve?? It appears they do not think it will.