On the passion thread, someone remarked that if people don't catch the passion for snow sports, that's okay, because that leaves more of the hill for the rest of us. Another person on another forum said that he thinks our mountains are crowded enough, but he wishes more of them would take lessons. Do you agree with them, or do you think that the snow sports industry should work harder on marketing our sports to newcomers? If you were the head of the marketing department at your ski area, what would you do to a) get more people to take lessons, and/or b) get more newcomers to try our sports?
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11/23/01 at 6:05pm