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Question for nordica dealers?

post #1 of 9
Thread Starter 
I had a lady interested in a Nordica boot yesterday and she told me she was going to order the boot online from Nordica if I couldnt get it.( we didnt stock any Nordica this year). I was suprised to see if you go to the Nordica website you can order direct from I assume Nordica. When you hit order it doesnt give you a link to any shops. I hope this isnt the future.
post #2 of 9
Wow! Nothing like supporting those retailers that supported you for years.
post #3 of 9
Quote:
Originally Posted by ptex1 View Post
I had a lady interested in a Nordica boot yesterday and she told me she was going to order the boot online from Nordica if I couldnt get it.( we didnt stock any Nordica this year). I was suprised to see if you go to the Nordica website you can order direct from I assume Nordica. When you hit order it doesnt give you a link to any shops. I hope this isnt the future.
IIRC the fulfillment is like Shopatron. (edit: a quick look, it is Shopatron)

Hopefully someone that participates can clarify, but in the meantime, read this.
post #4 of 9
The Shopatron network allows the mfr. to facilitate sales. When a consumer goes to the mfr. site and clicks buy, the order goes out to dealers within a given range. The dealer can check stock and accept the order if he has the item available.

We don't participate so I may have the details a little thin but it is not mfr. direct sales.

SJ
post #5 of 9
Ok let me get this straight, so for boots, an item that is best bought on the recommendation of a local shop with their help to find the best fit and is only bought on line to save $$ after stealing the services of a bootfitter or to avoid a lengthy dirve, Nordica is now arranging the sale online (presumably without any fit help) for customers who then still have drive to the local shop and pay the local shop price??

Does this sound like a big circle jerk to anyone else??
post #6 of 9
There are parts of that you don't have quite correct, but yeah, the whole idea leaves something to be desired.
post #7 of 9
Quote:
Originally Posted by Garrett View Post
There are parts of that you don't have quite correct, but yeah, the whole idea leaves something to be desired.
Let me guess, not the normal shop price??
post #8 of 9
Quote:
Originally Posted by dumpy View Post
Let me guess, not the normal shop price??
Possibly (you might pay more than the local in store price, and you might forgo "free" fitting options) but more importantly the product might be available for both local pick up and shipping. So if you don't have a local dealer, you might be able to get a product you'd otherwise have to make a long drive for or give up on obtaining, while still supporting a "local" shop instead of a faceless e-tailer.

Some people like to shop online (even for items where that isn't sooper-wise) so these systems protect both distributor and retailer sales by making sure the brand is well repesented in the internet sales channel. No longer do small shops have to try and compete on the web (a difficult, expensive propostion) in order to benefit from that sales channel.

I participated in this sort of thing several years ago...didn't really see much from it, but I hope those who have stuck with it have done well.

It certainly makes more sense for a pair of gloves than a pair of boots.
post #9 of 9
Quote:
Originally Posted by SierraJim View Post
The Shopatron network allows the mfr. to facilitate sales. When a consumer goes to the mfr. site and clicks buy, the order goes out to dealers within a given range. The dealer can check stock and accept the order if he has the item available.

We don't participate so I may have the details a little thin but it is not mfr. direct sales.

SJ
SJ has it right. Now, some manufacturers might sell direct from their own website, but IMHO, it should be at MSRP or at least MAP (Minimum Advertised Price) or above, not to cut the legs out from under their dealers.
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