Originally Posted by dumpy
Let me guess, not the normal shop price??
Possibly (you might pay more than the local in store price, and you might forgo "free" fitting options) but more importantly the product might be available for both local pick up and shipping. So if you don't have
a local dealer, you might be able to get a product you'd otherwise have to make a long drive for or give up on obtaining, while still supporting a "local" shop instead of a faceless e-tailer.
Some people like to shop online (even for items where that isn't sooper-wise) so these systems protect both distributor and retailer sales by making sure the brand is well repesented in the internet sales channel. No longer do small shops have to try and compete on the web (a difficult, expensive propostion) in order to benefit from that sales channel.
I participated in this sort of thing several years ago...didn't really see much from it, but I hope those who have stuck with it have done well.
It certainly makes more sense for a pair of gloves than a pair of boots.