I believe in the freedom of artistic expression. I also believe in the right and freedom to turn away from the free expression of others. If Burton has created offensive graphics there is no reason that a ski area has to allow it or a store has to sell it. That's also the freedom of the marketplace.
Those who don't want to be exposed can act in their own interest and if it means that some people can't use their gear at some areas, too bad, so sad.
I'm a musician. I really enjoy performances of free jazz. Most people hate it. I have the freedom to listen to it and make it all I want, but I'm restricted by the lack of venues that offer it. Oh well, tough for me. If I plan on making a living on it I'll have a rough time. I don't have any right to expect people to listen to what I do but I do have the right to make the music.
Burton can make all of the Playboy graphics they want, but it hacks me off when I hear them complain about their "rights" being stepped on if others take action so that they don't have to view them. They have no right to be viewed, only to make the stuff.