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Idle gossip about Volkl

post #1 of 29
Thread Starter 
My sources tell me that in the US, Volkl will move its distribution hub from what was a Tecnica facility to a K2-owned one (they said Minnesota, though that doesn't sound right to me). The distribution agreement with Tecnica, however, will remain valid for another four years, I'm told (though some of you here on Epic have said the deal is already dead in the US).
post #2 of 29
Volkl has moved out of the tecnica facility, but still in New Hampshire. I cant remember the name of the town but very close to where they were. In the U.S. the distribution agreement is over. There are still a couple of reps who rep both Volkl and tecnica( I think 3, might be off on that number.) The other tecnica reps are Blizzard reps . I imagine this makes for some interesting sales meeting. I know from a shop owners standpoint it is weird. I am in Montana and my tecnica rep is also the volkl rep. My Blizzard rep isnt the tecnica rep in Montana but is the tecnica rep in Utah. I believe that Volkl will have a boot before long( from the rumors Ive been hearing). I am not going to tell my opinion on which boot, but I believe it will happen.
post #3 of 29
Thread Starter 
I'd heard that Jarden was going to buy Lange.
post #4 of 29
Quote:
Originally Posted by prickly View Post
I'd heard that Jarden was going to buy Lange.
I heard the same rumor. I read about it somewhere but I can't find the link
post #5 of 29
Volkl is still in West Lebanon, NH - albeit in a different building. Warehousing/Distribution is out of Claremont, NH.
post #6 of 29
Thread Starter 
Just a thought to the many dealers who post on this forum, just curious. What's the normal ratio of skis/boots sold at a shop? And presumably, there are a lot more work hours behind every boot sale, right? Has anyone considered carrying skis and not selling boots?
post #7 of 29
Quote:
Originally Posted by prickly View Post
....................................Has anyone considered carrying skis and not selling boots?
No

SJ
post #8 of 29
Quote:
Originally Posted by prickly View Post
Just a thought to the many dealers who post on this forum, just curious. What's the normal ratio of skis/boots sold at a shop? And presumably, there are a lot more work hours behind every boot sale, right? Has anyone considered carrying skis and not selling boots?
The problem with that idea is you don't want people thinking you sold them crappy skis because they have crap boots.
post #9 of 29

Jarden

Jarden is a minority shareholder in the company ( Macquarrie ???) that purchased Rossi/dynastar/look/lange from quicksilver. Who knows maybe rossi will be made in china soon.
post #10 of 29
Quote:
Originally Posted by prickly View Post
My sources tell me that in the US, Volkl will move its distribution hub from what was a Tecnica facility to a K2-owned one (they said Minnesota, though that doesn't sound right to me). The distribution agreement with Tecnica, however, will remain valid for another four years, I'm told (though some of you here on Epic have said the deal is already dead in the US).
None of this is true.

In the US, Marker and Volkl moved their office, but they are still in Lebanon, NH.
post #11 of 29
Thread Starter 
Well, I did say idle gossip. Certainly looks to me as if the distribution deal is alive and well here in Europe.

ptex, as far as I know, there's been an offer for Rossignol but nothing completed. And it's never been clear to me whether Look/Dynastar is included in that offer.
post #12 of 29
I has always and forever been in Lebanon, NH. I stop by from time to time when I'm in the area, only like 45 mins from here.
post #13 of 29
Quote:
Originally Posted by ptex1 View Post
I believe that Volkl will have a boot before long( from the rumors Ive been hearing). I am not going to tell my opinion on which boot, but I believe it will happen.
Hmmm.....unless I'm very much mistaken, Volkl is part of K2? K2 owns Full Tilt, which is of course makes Flexon mold boots, so is a Volkl Flexon in the offing?
post #14 of 29

I am sure its done

I am 99 percent sure the deal is done. Quicksilver sold all of Rossi/lange/dynastar and look. http://www.skipressworld.com/usa/ind...finance-2.html. this is the story.
post #15 of 29
I am sure we will see Lange variations as K2 and Volkl. I am wondering how long the Lange name will still be around.
post #16 of 29

flexon

Full tilt and line are sort of the pair which makes more sense to me than flexon and volkl. I would hate to see Jimmy Cochrane pushing his race skis with the flexon.
post #17 of 29
Quote:
Originally Posted by prickly View Post
Well, I did say idle gossip. Certainly looks to me as if the distribution deal is alive and well here in Europe.
You did. Point taken.

Alive...maybe. Well...not so much.
post #18 of 29
Quote:
Originally Posted by Philpug View Post
I am sure we will see Lange variations as K2 and Volkl. I am wondering how long the Lange name will still be around.
Phil, with all due respect, you're the same guy that promised us a Tecnica ski a couple of years ago.

Let's just let this one play out, OK? The deal hasn't even closed yet.

ptex - word is Jimmy is on the Fischer boot down in Chile.
post #19 of 29
Quote:
Originally Posted by Philpug View Post
I am sure we will see Lange variations as K2 and Volkl. I am wondering how long the Lange name will still be around.
Lange has too much brand equity to be discarded.

It takes a lifetime to build the brand awareness Lange has.

In older companies, the brand is often worth more than the products and infrastructure.
post #20 of 29

I agree Lange wont disappear

Im not a big lange fan but I do believe aligned with volkl or k2 it would become a bigger player than it is aligned and distributed with dynastar.
post #21 of 29
Lange started as an American brand.

The association with K2 rekindles at least some aspect of that heritage.
post #22 of 29
Quote:
Originally Posted by Captain_Strato View Post
Lange has too much brand equity to be discarded.

It takes a lifetime to build the brand awareness Lange has.

In older companies, the brand is often worth more than the products and infrastructure.
Well, I don't want to but...

Who remembers San Marco boots and what happened after the brand was bought by Head (HTM) ?
I know that San Marco was not a brand as strong as Lange but...
Who remembers Kästle skis after the brand was bought by Nordica? Ok this one had been brought back by buying back the brand name but...
The common denominator here is that when marketers decides which brand is best to use in a company ("strongest" brand name in the portfolio) for everything, then some brand is going to disappear, some...stay.
Rossignol boots were, previously Caber...
The only "big" company that started everything from scratch and not by acquisition that I can remember is Salomon.
post #23 of 29
There have been both wise and unwise decisions in rebranding and consolidation in the past and there probably will be in the future as well.

The strength and equity of a "franchise" name such as Lange would be folly to throw away. You can ditch a brand like Kastle in favor of Nordica because it had a vague legacy. There is no question in the ski world about what Lange stands for. If in fact, Lange is absorbed by a conglomerate, it would be wise to maintain that legacy and not try to turn Lange into something that it is not.

Unfortunately, this view may not be popular or even understood in "beancounterland"

SJ
post #24 of 29
Quote:
Originally Posted by ptex1 View Post
Full tilt and line are sort of the pair which makes more sense to me than flexon and volkl. I would hate to see Jimmy Cochrane pushing his race skis with the flexon.
Oh well, I tend to think of freeride skis when I think of Volkl, and Flexons are quite popular among hard-charging freeskiers, but I suppose you're right. I was just musing.
post #25 of 29
Thread Starter 
It does seem that Lange is too strong a brand to throw away. But WTF do I know? It will be interesting to watch.
post #26 of 29
Quote:
Originally Posted by troutman View Post
Phil, with all due respect, you're the same guy that promised us a Tecnica ski a couple of years ago.

Let's just let this one play out, OK? The deal hasn't even closed yet.

ptex - word is Jimmy is on the Fischer boot down in Chile.
Quote:
Originally Posted by Captain_Strato View Post
Lange has too much brand equity to be discarded.

It takes a lifetime to build the brand awareness Lange has.

In older companies, the brand is often worth more than the products and infrastructure.


Quote:
Originally Posted by Philpug View Post
I am sure we will see Lange variations as K2 and Volkl. I am wondering how long the Lange name will still be around.
I still think we might see a Tecnica ski, they are still considering it. But I am surprised that they didn't do that vs. keep the Blizzard name. I was wrong with that prediction (not promise), you got me on there. I am also hearing that there will be K2 (and possibly a Volkl) boot. There have been many strong names discontinued, this management dropped "Look" in favor of a Dynastar binding. If bad decisions are made, they are made in the ski industry .
post #27 of 29
Thread Starter 
Yeah, interesting those choices. Head is holding onto the Tyrolia brand, right? Also, anyone know what the binding strategy's gonna be for Amer? All made by Salomon? Branded according to ski I'd guess.
post #28 of 29
Quote:
Originally Posted by prickly View Post
Yeah, interesting those choices. Head is holding onto the Tyrolia brand, right? Also, anyone know what the binding strategy's gonna be for Amer? All made by Salomon? Branded according to ski I'd guess.
Neox and 4tix are still around. IMHO, the Neox is a solid interface, a bit heavy, but very solid. I didn't have any Marker-moments in the couple of seasons that I skied them. But I think we will see more Salomon Drivers and Z's expand into the Atomic line. I have been wrong before though .
post #29 of 29
Anybody remember the K2 boot from the early 70's? If I recall had a unique entry with the cuff opening very wide. I don't think they made the boot more than a couple of seasons.
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