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Can Skis & Snowboards Live In The Same Shop?

post #1 of 21
Thread Starter 
So this is the question. My sister owns a very popular independent skateboard/snowboard/surf shop. It's a really cool cutting edge boutique type store. I've tried to convince her for some time to carry a few select skis. Only park type skis. I believe this would fit right in with the people she's already catering to. She seems to think she'll be the laughing stock with the other stores and also lose customers. She claims no hardcore type store has ever done that. This snowboard / ski barrier is BS. I kind of see her point in terms of racing skis and what not but park / freeride skis is a whole different thing. The videos, the magazines, the clothing, it's all exactly the same as the "hip" snowboarders she currently serves. Are there any other retailers out there who have this sort of setup? Does anyone else feel it's a good or bad idea? Any feedback would be greatly appreciated.
post #2 of 21
I still ride skateboards. I'd rather ski in the winter tough. I'd look at skis at a skateshop. That said, the tuning and binding skills required for snowboard vs ski support might be entirely different. Some of the folks with post millemium shop experience can say for sure.
post #3 of 21

Yes they can

My local shop Evogear supports skiing and snowboarding.

The snowboard stuff are on the ground level, while the ski gears are on the second floor. Each sport is maintained by their own specialists.

There's no question about the hardcoreness of this place, thanks to the dedicated crew who rips in what they do, on and off the snow. Further lending to the hardcore appeal is the fact that the owner of the store is none other than K2's Bryce Phillips himself.

As for the park skis, if they're a good deal, I don't care if they're sold in a pet store--or a snowboard shop in this case, I'm buying it.
post #4 of 21
Thread Starter 
Quote:
Originally Posted by crgildart View Post
I still ride skateboards. I'd rather ski in the winter tough. I'd look at skis at a skateshop. That said, the tuning and binding skills required for snowboard vs ski support might be entirely different. Some of the folks with post millemium shop experience can say for sure.
No tuning involved. Not even the snowboards are tuned. They still sell very well. It's just a place to get the "goods". And the skis would be smaller brands that aren't readily available at most shops.
post #5 of 21
Most ski shops in Tahoe do both.
post #6 of 21
Most shops I have been in do both.
post #7 of 21
It seems like this shop is a board shop, not a just a snowboard shop, and I'm gonna have to side with your sister, it probably won't work. Skiers go to ski shops to buy skis, even if they also skateboard or surf. I think have skis, even park skis, might dilute the feel of a skate shop too much. She already has her niche and I don't think branching into skis would help her enlarge it very well.
post #8 of 21
The solution is so simple it actually hurts me to say it:

have her carry Lib-Tech

1. They make skateboards
2. They make snowboards
3. They make skis (although they market them as NAS = Narrow A$$ Snowboards).

It's such a no-brainer...(and their skis kick a$$, plus their snowboards have a pretty rock solid rep, as do their skateboards).
post #9 of 21
Good idea dookey...that will be a step into the ski arena to test the waters while still being a boarder place. If she gets good feedback and customers asking for other brands then she can expand the ski offerings.

She can also try selling Splitboards:

post #10 of 21
It used to be that the "hip" young snowboarders avoided ski shops because of skiings' stuffy old image. Now, it seems that the hip young skiers look at snowboarding as old and tired! Just look at the progression in ski gear in the past few years! Snowboards have all but stopped progressing it seems.
Remember, the fastest growing winter sport on the planet is SKIING... not snowboarding (a STALE industry really).
P.S.- Everyone and their grandma snowboards now!!
post #11 of 21
They can survive together and it's the best for both sports to do so. The industry isn't the strongest it's been and the two sports help each other grow and compete with each other. Progression is what will help skiing survive
post #12 of 21
Quote:
Originally Posted by skierhj View Post
They can survive together and it's the best for both sports to do so. The industry isn't the strongest it's been and the two sports help each other grow and compete with each other. Progression is what will help skiing survive
Agreed, I don't really believe there is much of a barrier at all with the younger generations of skiiers/boarders, but I think as long as she puts some sweet looking park/freeride skis with some gangster-ish graphics i don't think it would present a problem.
post #13 of 21
My local shop does it.
They have split the two though.
One location for Snowboards (one storeroom) and 50 feet down the road the location for Skis.
But I think that's mostly due to business reasons (they were thriving and had not enough room for everything in one location)
The results is that they have a store that "looks" Snowboarder hardcore, even if they are, in fact, "generalists"
Another store I go has set up everything in a large location,
with sort of "islands", one for rock climbing, one for skis, one for snowboards, on for MTB and cycling, one for scuba diving etc...
post #14 of 21
Well, you can buy Ford and Chevy parts in the same store, what the hell is the problem with skis and snowboards??? It creates a little trash talk and pushes people to do more... And sometimes I don't like the gear they have for a specific side, so I cross shop if it suits me.
post #15 of 21
Another suggestion:

Have her carry Prior stuff.

1. They make snowboards
2. They make split boards
3. They make skis

I think tapping into the companies that are making equipment across the board is a smart idea. Plus companies like Prior and Lib-Tech are making some really interesting skis and boards. And you know that the guys making the stuff are into both sports (or ride with folks who do both sports).
post #16 of 21
Having seen it done both ways, I make one small comment:

You can't overemphasize attitude and feel in a specialty snowsport retail joint. People come in expecting to meet like, excited minds. If they wanted to get the cheapest whatever they'd go to a box store or the intertubes.

You can put multiple sports together, but some of these sports have a bad reputations for exclusionist participants, so you need to make sure your core employees don't view the ski side (or vice versa) as a necessary evil. If you don't have people committed to and excited about it, don't bother.
post #17 of 21
Thread Starter 
Quote:
Originally Posted by Garrett View Post
Having seen it done both ways, I make one small comment:

You can't overemphasize attitude and feel in a specialty snowsport retail joint. People come in expecting to meet like, excited minds. If they wanted to get the cheapest whatever they'd go to a box store or the intertubes.

You can put multiple sports together, but some of these sports have a bad reputations for exclusionist participants, so you need to make sure your core employees don't view the ski side (or vice versa) as a necessary evil. If you don't have people committed to and excited about it, don't bother.

Bang On!!!!!!
post #18 of 21
No tuning?? Honestly it doesn't sound like this shop should even be carrying snowboards.

That being said, skis and snowboards should always be in the same shop. Both are made of wood, fiberglass, P-text etc. Both are used at the same places in much the same way. Tuning is very similar for both. As Libtech has very smartly pointed out, skis are narrow ass snowboards and conversely snowboards are wide ass skis.

A good cycling based analogy would be 26" MTBs and 29" inch MTBs. granted 29ers are a smaller segment of the sport, so not all stores may carry them and they are specialty retailers just carrying them, but if/when their popularity increases you will see them in more shops.

Just a different piece of equipment for the same basic sport.

now do skis and snowboards belong in the same shop as surfboards and skateboards? A lot of that depends on the shop, the location of the shop and the workers/owners. Everyone needs a summertime diversion and snow businesses need a way to stay alive in the summer. Flip that 180 and it pertains to skate/surf/bike/kayak shops. You just need to be equipped to handle whatever your "secondary" business is. You need the services, the equipment and the knowledgeable personnel to make it work.

The passion/knowledge of the sport in question is what drives a good shop, whether it's ski, snowboard, skate, surf or needle point.
post #19 of 21
Quote:
Originally Posted by dumpy View Post
That being said, skis and snowboards should always be in the same shop. Both are made of wood, fiberglass, P-text etc. Both are used at the same places in much the same way. Tuning is very similar for both. As Libtech has very smartly pointed out, skis are narrow ass snowboards and conversely snowboards are wide ass skis.
Unfortunately it is nowhere near this simple. However, this is how box stores view it...which is awfully good for specialty retailers.
post #20 of 21
Thread Starter 
Quote:
Originally Posted by dumpy View Post
No tuning?? Honestly it doesn't sound like this shop should even be carrying snowboards.
Well the shop is located in the downtown core of a big city. Going down there to get your skis tuned may not be the most convenient thing. People although do seem to have no problem buying them there. It makes no difference to me. If I can get a pair of skis there that I can't get anywhere else I'll buy them. Getting them tuned is no big deal. Heck I'll do it myself.
post #21 of 21
Quote:
Originally Posted by Garrett View Post
Unfortunately it is nowhere near this simple. However, this is how box stores view it...which is awfully good for specialty retailers.
No I think the problem with big box stores is the last sentence from my last post.

This also applies to the snowboard section of a "ski" shop and the ski section of a "snowboard" shop. Sure there are differences between the two, bindings and boots especially seem to come to mind, but if you understand both then they can very happily co-exist side by side. Again the last statement from my last post.
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