or Connect
EpicSki › The Barking Bear Forums › On the Snow (Skiing Forums) › General Skiing Discussion › ROLE Models, sponsors, and Tweak
New Posts  All Forums:Forum Nav:

ROLE Models, sponsors, and Tweak

post #1 of 3
Thread Starter 
An Interesting Post I made as PERLBERG.
Taken from the Poor Boyz forum. http://www.poorboyz.com/forum.htm

Original Post made by jrs:
---I think your post on this subject is pretty ignorant. First off, as many others have said, pro athletes, for whichever sport, are looked up to by the youth (and in some cases adults) in their respective fields. They know this, sponsors know this, the kids know it, as do their parents.
They have a job to do, just like anyone else, and the ski industry is in no way going to embrace any of their drinking/drug-using antics, in any way, shape of form. First off, it's their business what they do behind close doors, and no one elses'. Secondly, and this is particularly for drugs, it is better off not being talked about. For example, "everyone does coke, but no one talks about it," as the phrase goes.
You presented a few examples in your argument, such as the Wildcats. The snowboard industry is not happy with that video, and neither are any of the Wildcats' sponsors. All the **** they caused had to be paid for by their respective sponsors, and from what I hear, it ended up partially coming out of their own salaries. That video pissed a lot of people off, because it glorified excessive drinking, and breaking things. And in the end, all that accomplishes is a bad message being sent to the kids who look up to those guys. It makes them think that trashing hotel rooms and causing 15,000 dollars worth of damage is not only cool, but ok to do.
The second example you used was that of Parental Advisory. This one should be simple for me to explain. Did you see a video from them this year? NO. Will you see a video from them next year? Probably not. Why? Because no one will sponsor them. Guesss why. If you cant figure it out, go watch the video. No company wants their name on a video that promotes drug and alcohol use, no matter how good the video, and the skiing in it, is.
Lastly, one thing you have to remember is that the ski industry is not just made up of little teeny-boppers on 160 twin-tip skis. And its not just kids under the age of 18 that buy those videos and magazines. If some old dude picks up a magazine and sees JP, or Candide, or whoever talking about how they like to smoke, snort, shoot, drink whatever, all that athlete will be doing, successfully I might add, is alienating that potential customer from buying the product they represent anytime in the future.
Glorifying this side of an athlete's personal life is simply bad business. Companies need athletes who will be good role models for kids, and send out a positive image on their behalf, because in the end, it makes them all more money. You're right though Smokey, new-school skiing is a teenager sport, and in case you didnt notice, you have to be older than a teenager to drink. So on that note, promoting something to those who arent legally allowed to do it is bad, wrong, and goes against what the governments in North America stand for. As for drugs, no one should promote use of them, athlete, videographer, or company, which all goes without saying. And its good that pro athletes have behavioral clauses in their contracts, because when things get out of hand, and they start showing up to ski shows/demos/meetings rubbing their noses, they lose their sponsors, and in some cases (and in others not) its rather difficult for them to find a new one."

My Response:
"You're a lil off in your reasonings. First off, you're right about the Parental Advisory and WIldcats, doing 30mins of crap and havok on tape isn't pleasing to sponsors, and it's not too bright to pruduce that garbage (or interesting I'd say). BUT you have to realize, people buy the video, thats $$ in their pocket. Although it's not a helluva lot, it still gets them recognized.
And who's to say that sponsors don't want their big players to have an edge? They want to attract a younger crowd, and if JP Walker does an interview where he talks about all the (non-existent) shootouts he's had, all the (over-estimated) coke he blows, and all the (exagerated) ho's he's banged, I don't think a sponsor will give a hootenany. They know that the parents or adults of the ski/snowboarding world don't read those mags. I don't even think they'd care even if they did read them. And for the 4-8 year olds who are just getting into the sport, you don't have to worry about them reading interviews (I liked the pik-turs!)
Do you think that Pro-wrestling cares that Stone-cold's a drunken jackoff? No. Because thats the audience they know they can attract. Drunken jackoff's and their cross-eyed little cracker spawnts. And because that stuff sells. It's edge.
Like anything else, the ski/snowboarding industry is STILL a business, a lucrative, money-making business. And if you don't think it is, just remember how much you payed last season for a piece of laminated wood. Certainly more valuable than the new Iverson's, but not by THAT much.
The majority of athletes do drugs because it keeps them down to earth, through all the fame and stress, anxiety they have to face. And, OKAY, snowboarding isn't a very stressful sport, but it does keep the players relaxed, and "cool" (pun intended).
We need to stop looking to athletes for rolemodels anyways. Really, just stop it. It's ****in queer. Why should we look up to someone just because they've achieved so much in one field? So they can do a nollie-540-misty-invert-landing-fakie. So useful in this world of modern transportation too. And this isn't meaning to cut on anyone, especially not the snow-world.
But I am saying, if you want a role-model, look to someone who's acheived greatness in sports, education, and family life. And If Dan Righteous does that as a snowboarder, fine use him. But [heres my point] DON'T EXPECT Tweak Assrot to be a role model just because he's got 2 olympic medals. And if Tweak wants to sodomize yaks, burn down his ex-girlfriend's house, and shoot cheeseballs (thats cheezewhiz and heroin) on his own time, FINE, it's up to him. Just don't let him be wearing a Vans shirt when he does. Not saying I approve. But fine. Leave him alone. Don't pester him to be a role model, cause he wasn't born to do right, he was born to snowboard. Long live Barkley, and long live Tweak. Peace be with you.


post #2 of 3

all of this strikes me as kind of off-the-wall, out of context; not your content, but that i feel like i'm getting stuff mid-stream here. (is "pitt" U. of?) Are you bringing up whether or not pros, in any sport, should be role models?

Just wondering if that's the angle before I post. Thanks.

<FONT COLOR="#800080" SIZE="1">[ November 29, 2001 02:17 PM: Message edited 2 times, by ryan ]</font>
post #3 of 3
Sorry clearwaterdeath, but I tend to agree with jrs, on the subject. Sponsors want to maximize their reach, which means that they will use/sponsor athletes who are role models to as wide a population base as possible. I cannot think of any big sponsors that would be happy to see their athletes talking about (or doing) drugs, sex, violence, etc.

Remember that as long as sponsors pay the "salary" they expect a certain behavior, including being a role model. It is part of the job. You are still a student, but I am sure you realize that it is no different in the corporate world. When I go around representing my company (as a director, in my case), I am expected to be professional, with no exceptions. I simply cannot show up at work drunk or high or abuse my clients verbally or otherwise. My company pays me good money to behave within acceptable standards. Furthermore, if I have personal problems (drugs, alcohols, illness), that affect my work I have to fix them. Sure the company is supposed to help and give me a chance, but ultimately I must help myself and fix those problems.

Question: what do you think would happen if Tiger Woods or Michael Jordan would start behaving like your fictional Tweak Assrot? They would lose millions in salary and the sponsors will lose key spokespersons to push their products. Not good for business, is it? It should also be obvious that role models are the single most effective way to grow a sport and make a sport attractive to the public. But if that is not the objective for new school skiing/skiboarding, then don't expect the kind of money that other athletes get.
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: General Skiing Discussion
EpicSki › The Barking Bear Forums › On the Snow (Skiing Forums) › General Skiing Discussion › ROLE Models, sponsors, and Tweak