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Magazine

post #1 of 28
Thread Starter 
My second poll in one day!

Just wondering what ski related magazines you subscribe to or read on a regular basis.
post #2 of 28
Not much to say, Mags suck compared to this forum in terms of unbiased information but at least they have pretty pictures of new skis!

Still get SKI and SKIING, though, used to need them to get my ski jones going before I found this forum and now they are like a habit not bad enough to kick. Occasionally informative but mostly full of ads : I think ads probably out number content 2 to 1, at least they keep the cost down, I think.
post #3 of 28
This poll (like the one on the same subject a month ago) forgot Couloir!
post #4 of 28
In the early days, SKI and SKIING were great mags. But as the advertising $$$ got more intense, they went from skiing publications with a few ads, to ad publications with a bit of skiing! Occasionally, there is still some good info which comes out in those two.
Inside tracks is good, but it is dispassionate! The info is good to the recreational skier, but nothing for anybody who is in the business. It almost seems to lack soul, in it's efforts to remain unbiased.

Snow Country was a fun mag, but then it became Mountain Living, then it died.

Outside is still hanging in there, because of it's broad based appeal. Would it survive as a "ski specific" mag?

Powder used to be the mag of the purist, but seems to have been taken over by another group with a different soul than started it. I used to really enjoy the point/counter point between Tim Petrick and Lito Tejada-Flores. And a skier could put some credibility into their test reports.

I still think of Ski Racing as more of a newspaper, since it deals in facts and figures. But still one of my favorites, purely because of my interests in that area.

I'm sure that FREEZE is probably the same to the freeride/ halfpipe crowd.

Just my take on the current crop of mags...

:
post #5 of 28
You missed SKIER... It's pretty good and Canadian too!

[img]graemlins/thumbsup.gif[/img]
post #6 of 28
SBC's SKIER - definitely!
post #7 of 28
Other:

- Couloir
- Backcountry
- Inside Tracks (R.I.P.)
post #8 of 28
Other: Ski & Board Magazine (the Ski club of GB mag) - but I wouldn't particularly choose to pay for it, it comes with the club sub (which I pay to get flight & holiday discounts).
post #9 of 28
I've subscribed to Outside for a few years now and I think it's great. It's probably the only mag I've ever subscribed to that I consistently read cover-to-cover. They seem to have a disproportionate amount of coverage of mountain and rock climbing, but the articles are usually interesting regardless of the topic.

It actually takes a few hours of reading to get through a copy of Outside. The same can't really be said of Ski and Skiing.
post #10 of 28
A couple of folks have mentioned Couloir which I think is a great magazine. I still subscribe to Ski and Skiing but my favs are Couloir and Powder. And National Geographic Adventure is a good mag too.

[ October 07, 2002, 12:29 PM: Message edited by: Keoki ]
post #11 of 28
: : Both SKI and Skiing are beating POWDER !! : :

good god people!! : :

[ October 07, 2002, 08:53 PM: Message edited by: kiwiski ]
post #12 of 28
SKI and SKIING suck.
post #13 of 28
Quote:
Originally posted by kiwiski:
: : Both SKI and Skiing are beating POWDER !! : :

good god people!! : :
I ski in New England. I wouldn't know powder if I was up to my ears in it. Why would I subscribe to a mag named after it? It would be like subscribing to a magazine devoted to Italian sports cars or Playboy (sorry honey!)
post #14 of 28
Quote:
Originally posted by Robbski:
I ski in New England. I wouldn't know powder if I was up to my ears in it. Why would I subscribe to a mag named after it? It would be like subscribing to a magazine devoted to Italian sports cars or Playboy (sorry honey!)
Go find a POWDER magazine and read it.
post #15 of 28
Quote:
Originally posted by vail snopro:
In the early days, SKI and SKIING were great mags. But as the advertising $$$ got more intense, they went from skiing publications with a few ads, to ad publications with a bit of skiing!
...................
:
Can someone tell me what is suppose to be the difference between SKI and SKIING? Am not trying to be funny or critical about the magazines. Through the last 30 years I've often purchased many copies of both, but I honestly cannot tell what people would claim is a major difference between those two publications.

To me it seems SKI and SKIING have slowly turned into travel brochures for western destination resorts. But then, even skis now seem oriented towards this same marketing purpose. It used to be that only race skis were expensive or “top of the line”. Now the marketing push seems to be a lot towards “all-mountain” skis. For an eastern skier like myself an "all-mountain" ski is inappropriate. Eastern conditions are almost always hardpack and there really is very little out of bound terrain where conditions could be different. The main type of resort an “all-mountain ski” would be useful is one with varying snow conditions and different run types. This is really (in North America) only available in large western resort with above tree line skiing.

This all seems a nice coincidence. The ski magazines seem oriented towards having you take a vacation at western destination resorts. The ski companies are marketing skis which are only really useful at western destination resorts. What's the number of skier visits to western resorts versus the rest of North America? Is most skiing in North America done by locals at western resorts?
post #16 of 28
Skiing mag is for thirty year old posers who need to be told what to buy, what to wear and where to go for the best night life.

SKI is for fifty year old professionals who want to know which resort to buy investment property in and how to decorate their home to make it look european.

Interestingly the forum demographics poll and this magazine poll reflect this. Remember about half of the members in this forum are over 40 years old. Hence the strong showing for SKI

[ October 11, 2002, 09:51 PM: Message edited by: kiwiski ]
post #17 of 28
Quote:
Originally posted by peak203f:
The ski magazines seem oriented towards having you take a vacation at western destination resorts. The ski companies are marketing skis which are only really useful at western destination resorts. What's the number of skier visits to western resorts versus the rest of North America? Is most skiing in North America done by locals at western resorts?
US skier visits last season were 54 million, 30 million of which were in the Rocky Mountains and Pacific. Not sure how the Canada numbers would change the percentages, but Whistler alone certainly has a huge number of visits.
post #18 of 28
Quote:
Originally posted by kiwiski:
Skiing mag is for thirty year old posers who need to be told what to buy, what to wear and where to go for the best night life.

SKI is for fifty year old professionals who want to know which resort to buy investment property in and how to decorate their home to make it look european.

Interestingly the forum demographics poll and this magazine poll reflect this. Remember about half of the members in this forum are over 40 years old. Hence the strong showing for SKI
Oh boy I love to skew the demographics, I'm 53 and like Powder best. SKIING isn't bad. SKI is boring, I don't give a damn about investment property.
Of course these are generalizations. All the mags have their moments both good and bad. When it comes right down to it, I'll look at anything with skiing in it.
post #19 of 28
Quote:
Originally posted by fiddler:
...When it comes right down to it, I'll look at anything with skiing in it.
Same here. I subscribe to ALL THREE for less than $3 per MONTH, total! I've said it before, and I guess I'll say it again--for an outspoken group of skiers such as this, who love the sport, what's the big deal about supporting all three skiing publications for the price of a burger?

Why wouldn't a skier throw a little chump change at something that might help support a skier's sport?
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Oh, and by the way Fiddler--53??!! Wow! You don't act nor ski like you are actually more than a half-century old.


clickable photo
post #20 of 28
I agree with the support statement, but I just got the lastest copy of SKI a few minutes ago. I was impressed with how large it was until it struck me that it likely had a lot of advertising and inserts in it.

Well,,,,; after I ripped out all the inserts, it was a puny little thing.

-- I, for one, am tired of paying someone to send me a bunch of annoying advertisements! I don't know anything about their business model, but if it has to include so much advertising, I think the junk should be sent complimentary!!!!
post #21 of 28
Ski and Skiing truely do suck. Any magazine with recipes or restaurant reviews needs to stay at the magazine rack (somewhat like a small apartment complex for trash literature...) with the other flotsam.

Climbing often gives inspirational accounts of athletes who pursue expedition-based adventures that occasionally involves skiing, but almost always involves true excitement.
post #22 of 28
Seriously...talk about a repeat. Glad you could have that great 2nd poll in one day

http://www.epicski.com/cgi-bin/ultim...c;f=2;t=003584

[ October 12, 2002, 08:36 PM: Message edited by: kb1dqh ]
post #23 of 28
FYI - a general rule of thumb in the periodical publishing world is that 1 page of Ads = 1 page of content.

Quote:
Originally posted by feal:
I agree with the support statement, but I just got the lastest copy of SKI a few minutes ago. I was impressed with how large it was until it struck me that it likely had a lot of advertising and inserts in it.

Well,,,,; after I ripped out all the inserts, it was a puny little thing.

-- I, for one, am tired of paying someone to send me a bunch of annoying advertisements! I don't know anything about their business model, but if it has to include so much advertising, I think the junk should be sent complimentary!!!!
post #24 of 28
Does that mean it is OK for magazines to litter their product with advertisements and then expect their readership to not notice?

This issue has bothered me for years. I still feel ripped off when I pay for a product that is intentionally 'watered down' ; and solely for profit!

There have been a few competitors that don't go for that type of advertising, but sadly, they seem to fade away. I do wish there was a higher standard that could be expected from the publishing industry.

--Maybe forums like this, and the power of the internet will eventually help; but for now it just looks like the publishing industry has sold it's soul to big advertising, trying to survive the threats from the 'new' media.

-Sorry for the rant. It's a sore nerve!!!

Thanks for the kindly info Tom. [img]smile.gif[/img]
post #25 of 28
Quote:
Originally posted by feal:
....There have been a few competitors that don't go for that type of advertising, but sadly, they seem to fade away....
Coincidence? I think not.

I believe you've just hit the nail on the head, Feal. The ones that don't get enough advertising dollars can't stay in business.

I'd bet any one of these magazines would happily reduce their ad pages if you and a few thousand others are willing to pay $300/yr for a subscription....
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post #26 of 28
feal,

while it's not exactly a magazine, I think Peter Keelty's vision for his web site is to basically be a ski magazine with no advertising. I think he's on the right track!

mxp
post #27 of 28
Quote:
Originally posted by kiwiski:
Skiing mag is for thirty year old posers who need to be told what to buy, what to wear and where to go for the best night life.
Isn't that what a wife is for?

Actually, SKIING is beginning to mix it up with some pretty good articles lately. The one about THE SWEDE last month was an excellent article on a guides guide. It goes even further than similar POWDER articles in addressing just how much freedom a guide needs to extend to the talent to get some of those incredible bigmountain shots we're seeing lately. Casmiro, one of the better ski writers of our time, writes for them, as well as the always controversial Kristen U. Even some of their pictures are starting to compete with Powder. Wish that it wasn't on such raggy paper tho.
post #28 of 28
nobody has mentioned First Tracks. great magazine- but i'm not sure if it is print anymore. I subscribed for about 3 years while i lived in boston. The magazine didn't run on adverstising money, it was printed up on heavy newspaper.

the online info looks promising, maybe more so for the ice-coast...

http://www.firsttracksonline.com/welcome2.htm
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