Originally Posted by ami in berlin
Just an idea.
Ski resorts close when the snow is still great because the only people showing up are season pass holders. Staying open therefore doesn't pay, so they close. That's easy enough to understand.
So what if resorts limited the validity of season passes through a specified weekend in April, after which the resort will stay open but all will have to pay?
Basic message: you want the resort to stay open longer? Pay for it. You don't want to pay for it? Fine, the resort is closing.
It'd also be nice to see resorts make a strong springtime advert campaign, too. We assume that Joe Public is not interested in skiing in April and May. That may be, but are we sure that Joe Public even knows that skiing in April and May is possible?
That would financially pretty risky but I think you do have a point. JH, has a close working relationship with the airlines that fly into the JHA for putting together deals.
Years ago under the leadership of then owner and co-founder Paul McColister brokered a deal, with the financial backing of many local businesses with a couple of the major carriers for direct flights from places like Dallas(Delta) and Chicago by guaranteeing a certain amount of seats so the airlines were assured they would at the worst, break even.
Not sure if that still is the case but they could work with the airlines and try some spring deals. Targhee is usually open later so they could be part of the package. The local restaurants would love the business during the midweek although doing it on the same weekend as the Snow King Hillclimb would be a problem.
To be honest, I think it would be a loser. The one possible big negetive could be the weather. JH mostly faces east, if it's in the 60's with a warm sun things get pretty mashy and sloppy pretty quick. In my view the conditions might not great enough to warrant a big trip from faraway places, especially for non-expert non-hardcore folks.
On warm days in April/May in big snow years we headed for Teton Pass at firstlight and were done skiing by noon, then you just lay back, break out some cold ones and enjoy the view and sunshine. Also, things start slowing down, guestwise, for JH even in late March.
All I'm saying it could be tried. With the slim profit margins these days for most resorts, an attempt is highly unlikely. Course, if your A-Basin even with no lodging on property when you have a Denver or a Salt Lake City, that's a diferent animal.