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New Vail Resorts Pass!

post #1 of 29
Thread Starter 
This was just released for next year. Vail Resorts will be offering a pass that includes Vail, Beaver Creek, Breckenridge, Keystone and Heavenly unlimited skiing for only $579. Wow! To me, the only downfall is the exclusion of Arapahoe Basin. If you plan on coming to the LGC V (next season!) and any other trips to Colorado or Heavenly this is quite a steal. If you ski at least 7 days at any of those resorts you'll pay for the pass. You can purchase this pass online, no need to be present.

http://snow.com/epicpass/
post #2 of 29
Sweet! I love the unrestriced days at Vail! (this makes me feel better since I've already used my alloted 10 for this year and the coupons too )
post #3 of 29
Do you think this will replace the Colorado Card that was$419 that gave 10 days at Vail(restricted) and unlimited Brec , Keystone and A Basin?
post #4 of 29
Boy will it be a cluster f&*$ in Vail next year! I think VA's shooting themselves in the foot. I guess they feel they will make up for the lost destination skiers with a lot of parking revenue.

I feel sorry for anyone that owns a lodge, ski shop or a nice restaurant in Vail.
post #5 of 29
Quote:
Originally Posted by roundturns View Post
Do you think this will replace the Colorado Card that was$419 that gave 10 days at Vail(restricted) and unlimited Brec , Keystone and A Basin?
Boy I hope not. The current pass fits my needs perfectly.
post #6 of 29
Thread Starter 
Quote:
Originally Posted by stevesmith7 View Post
Boy I hope not. The current pass fits my needs perfectly.
Yeah, I have mixed feelings as I don't ski a lot at A-Basin but I like that I can when I want to. It will be interesting to see what happens there.
post #7 of 29
I'm not going to pay an additional $160 for more days at Vail that I won't use. 10 days at Vail/season is fine, although this is a great way to get front rangers (and everyone across america I guess) to think they're getting a steal.

I also really value those early & late season days at the Basin... the CO pass better not go away completely, but I'm nervous because it's not showing up in their list of available passes....
post #8 of 29

The "Epic" Pass

I don't ski on the holidays (I won't wait an hour for a chair), I like the A-basin option, and I'm not sure I would use the Heavenly part, so I kind of hope they keep the rusty old Colorado Pass.

BTW, I am not encouraged that they are calling this the "Epic" pass, don't we have dibs on that name around here? : Seems like Snow.com is giving us a snow job...
post #9 of 29
I think this is designed for Vail locals who are getting a huge price cut and for destination skiers who are being encouraged to plan more trips to make their pass purchase a bargain. Most front range pass buyers don't get in ten days total much less at Vail.
post #10 of 29
When I moved to CO eight years ago I remember hearing that Vail Resorts had tried to buy Abasin but the deal was killed since VR would have too much of a monopoly. As a result they entered into a joint marketing deal which is why the Basin is on the VR pass. There was some sort of time limit on this deal. Is this it? Does this ring any bells to anyone in the know?
post #11 of 29
Quote:
Originally Posted by stevesmith7 View Post
When I moved to CO eight years ago I remember hearing that Vail Resorts had tried to buy Abasin but the deal was killed since VR would have too much of a monopoly. As a result they entered into a joint marketing deal which is why the Basin is on the VR pass. There was some sort of time limit on this deal. Is this it? Does this ring any bells to anyone in the know?
I don't remember all the details. I believe that VR owned Abasin then. Ralston-Purina then wanted to unload Keystone and the Japanese/Ralston? wanted to sell Breckenridge. VR wanted to have them all but the I-70 monopoly wasn't allowed. They had to let one go so it was Abasin. Abasin is not owned by VR. I don't know anything about a time limit but it could be possible.

The Colorado Card and the Colorado Pass are two different items. I think they got rid of the Colorado Card some years ago. It basically was just a discount card and was free but was a picture discount card. I think I still have one in the basement for some weird reason.
post #12 of 29
I just got off the phone with the Vail Resorts main info center in Denver. The word I got is the Colorado Pass is NOT going away.

They have yet to announce pricing on it. That should happen the second week of April. This is the time they usually announce the rate. In the past, Passes were only available to 1st time buyers in the fall (Sept-Nov) and had to be bought in person. Renewals can be bought in the Spring, at a discount and with special "perks".

I'm sure the new Epic (my God where did they get that name) Pass will cause some restructuring with the Buddy Pass and Colorado Pass. Time will tell.

I'm not in a panic .................................................. ..................................yet.
post #13 of 29
Quote:
Originally Posted by Uncle Louie View Post
Renewals can be bought in the Spring, at a discount and with special "perks".
Do you remember the year the "perk" was a voucher to stay off season at any Vail Resorts Lodging? We spent two nights just before Thanksgiving at The Inn at Beaver Creek for nothing. Quite the good deal. Had two powder days to go with it.

Steve
post #14 of 29
I would be happy if A-Basin was cut from the VR passes (I know, not gonna happen). None of the areas on the Epic pass interest me too much. I like Vail/BC but they are such a pain to get to and parking is a big hassle. I would imagine it will be much worse next year. Maybe Intrawest will come up with something good.
post #15 of 29
Quote:
Originally Posted by PBR View Post
I like Vail/BC but they are such a pain to get to and parking is a big hassle.
I agree about Vail but how much easier could BC be to park?
post #16 of 29
If ABasin is not included, I will seek other deals. I'm happy with this years setup and the 10 days at Vail/Beav are usually more than I do anyhow. But, ABasin is a must.

I may be more interested in what Copper/Steamboat is going to do this year. I heard changes are in store for a more versatile pass deal with more Steamboat access.
post #17 of 29
Quote:
Originally Posted by Lars View Post
If ABasin is not included, I will seek other deals. I'm happy with this years setup and the 10 days at Vail/Beav are usually more than I do anyhow. But, ABasin is a must.

I may be more interested in what Copper/Steamboat is going to do this year. I heard changes are in store for a more versatile pass deal with more Steamboat access.

I like the wp/copper pass just because I like those two areas a lot more than Breck/Keystone. Copper and WP will probably be even more mellow (well maybe not WP on the weekend) next year. More Steamboat days would be nice as i used mine up over a month ago. With A-basin the epic pass would be hard to pass up.
post #18 of 29
Thanks UL for making the call and posting what you were told. With this year's Colorado Card the price and the unlimited April skiing at Vail really fits my needs best. But for approx $150 next year the fact that you could ski everyday on that pass is pretty unbelievable. Issue for me is , getting out to Vail for more than three trips is not likely and airfare, lodging; car rental, or shuttle costs all are budget busters.

I'd find it interesting to learn how many Colorado Cards were sold for this season. Do you think 25,000- 30,000 is a realistic number ? More- Less?
If its about 30,000 if all the current Colorado Card holders would buy the more expensive pass next year that would represent approx $5 million more revenue for VA. I'm curious what the driver is for this new ticket. How many walk up rate $92 dollar tickets does VA give up by offering this product. They must not sell very many $92 tickets to anybody in Colorado.
The 10 day Vail Colorado Card's value is so good if you go on one trip it more than pays for itself. 5 days and its cost is more than ammortized.

As someone elsepointed out, making a pass a sort of lost leader and increasing volume generates alot of money for the mountain concessions. $18 parking, $15 chesseburger fries, coke lunch. Most of that is profit.
post #19 of 29
Quote:
Originally Posted by PBR View Post
I like the wp/copper pass just because I like those two areas a lot more than Breck/Keystone. Copper and WP will probably be even more mellow (well maybe not WP on the weekend) next year. More Steamboat days would be nice as i used mine up over a month ago. With A-basin the epic pass would be hard to pass up.
Copper was mellow this year: Parking full and the road full of cars by 10:30am just about every weekend since early Jan? 10-30 minute waits for any lift out of Center Village::

I'll take less of that please
post #20 of 29
Quote:
Originally Posted by UGASkiDawg View Post
Copper was mellow this year: Parking full and the road full of cars by 10:30am just about every weekend since early Jan? 10-30 minute waits for any lift out of Center Village::

I'll take less of that please

Wow, I didn't realize it was that crazy on weekends. I only go to Copper WP on weekdays. Weekends are for LL or Monarch, I don't have that kind of patience.
post #21 of 29
I just got an email from VR in response to my inquiry about A-Basin being included. Here's what they said:

Response (Keegan) - 03/19/2008 09:09 AM
Hello,

The Epic pass does include unlimited unrestricted skiing at A-basin. Please visit www.epicpass.com for more details!

Thank you,

Vail Resorts

Auto-Response - 03/19/2008 07:49 AM
Title: What is the Epic Pass?
Link: http://snow.custhelp.com/cgi-bin/sno...ted=1205862259

Title: Do you have Military discounts?
Link: http://snow.custhelp.com/cgi-bin/sno...ted=1102696187

Title: What is the Colorado Pass PLUS? Where can I buy it?
Link: http://snow.custhelp.com/cgi-bin/sno...ted=1175792233

Title: What is a Summit Pass and Colorado Pass? Where can I get one?
Link: http://snow.custhelp.com/cgi-bin/sno...ted=1065570581

Title: What is a 4 Pack? Where can I get one?
Link: http://snow.custhelp.com/cgi-bin/sno...ted=1063215420
post #22 of 29
I think they are making this sound(and is) such a great deal that a lot of skiers will buy it and than not take advantage of it by not going as much as they thought they would. When they started selling the Colorado Pass, it was such a great deal that tons of Denverites bought it and hardly used it.
post #23 of 29

Revenue Models

Actually if you look at the revenue models for the Colorado ski areas what is going on is they are giving away the razor so they can sell you the blades. In other words, the theory is that they are going to be running the lifts anyway, so all of that is sunk costs. By giving away the skiing they are trying to make up extra revenue on things like food, drink and lodging sold to locals who are going to be skiing somewhere anyway. For example, Vail makes it pretty hard to buy a Colorado Pass if you are not from Colorado since you have to be there in person to get one. Disneyland does something similar for people from So Cal, they give away discounted tickets at the local Safeway for So Cal residents in an effort to pack the park and make more revenue off of trinkets. I notice with this new pass that you don't have to be in Colorado to buy it. So what they are probably shooting for is multiple visits by out of State skiers who will again spend more on food, drink and lodging.

They all have this figured out pretty well and generally speaking Vail resorts does not loose money, so I'm sure some marketing MBA in the New York office has run the numbers.
post #24 of 29

sooo many options

I must first say that not ALL front range skiers get up only 5 times a year. I live between Boulder and Denver and am somewhere around 30 days. This year I have the Copper/WP which I got a 2:1 deal through Wells Fargo. The new Epic Pass sounds real nice though so I will likely be changing over... unless Copper/WP steps up with a new deal of their own. Only time can tell, either way I'm excited about the new Epic Pass.
post #25 of 29
Quote:
Originally Posted by viking kaj View Post
so I'm sure some marketing MBA in the New York office has run the numbers.

Well if a marketing MBA ran the numbers it is sure to be a money loser...marketing people always make rosy assumptions.....if it actually makes money a finance guy ran the numbers
post #26 of 29
Quote:
Originally Posted by UGASkiDawg View Post
Well if a marketing MBA ran the numbers it is sure to be a money loser...marketing people always make rosy assumptions.....if it actually makes money a finance guy ran the numbers
Unfortunately the finance MBA's usually rely on the marketing MBA's for the assumptions that they plug into the revenue models. Since crap in means crap out either way you are usually in trouble.
post #27 of 29
Couple of years ago I was at Vail and rode the chair with a guy who worked for CME (the airport shuttle). He was telling us that he had just taken the CEO of Vail to the airport and they got talking about passes. The average number of days used on the 10 day pass was less than two, and something like 25% used zero. 15% of people who buy a pass never use it at all anywhere. They track the numbers alright.
post #28 of 29
those are pretty interesting numbers. not suprised about only using 2 of 10 at vail but the 15% that don't use any is suprising. I have had either the 5 mt. and Copper/WP over the past 5 years and am debating on which to get already. I don't really like Breck at all and am wondering how many Vail days I would actually get? Oh decisions, decisions...
post #29 of 29
Quote:
Originally Posted by stevesmith7 View Post
15% of people who buy a pass never use it at all anywhere. They track the numbers alright.
I've been told that the first year the cheap pass came out 40% didn't use it one day. I'd bet they are counting on the same effect from destination skiers. The big winners are Vail locals who didn't have access to a merchant pass. I think they had to pay like $1800. Many chose the colorado pass instead and only got 10-20 days at their own area.
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