So I heard on NPR the results of a study that associated the price of medicine with its perceived therapeutic benefit. In other words, people said they felt better when they took a medicine that they were told was more expensive than a cheaper alternative. Fact is that both "medicines" were placebos. So my question to y'all is whether there is a ski gear corollary. Do people feel better about their equipment or the entire skiing experience if they throw more money at it? It would be interesting to do a double blind study - and give people a pair of decent but modestly priced skis and tell them they are Stockli's or the uber expensive Kastles, and vice versa, and see what happens. Talk amongst yourselves....
post #1 of 47
3/6/08 at 1:15pm