Question your premises.
A larger ski gear manufacturer that has a good enough marketing plan and figures it could sacrifice some profits in one division in order to build up another could pull it off.
What I mean is, say Tyrolia makes this wonderful system and sells it for below cost....but you need to buy a Head ski to use it. Now you have the best bindings on the market and sales of Head skis reach an all time high because they already have a great ski offering and now they have the safest bindings money can buy.
Anyone who is on the fence about a ski would be foolish not to consider a ski equipped with a binding which would virtually ensure that they will never have to worry about a knee or leg injury as a result of binding release. As a result of all this production numbers go up, costs go down, competitors want a piece of the action, and get it either by licensing or developing their own systems. In the end everyone is much better off.
With less and less knee and leg injury horror stories the entire industry is revived ushering a new golden age for skiing, more people partake in the sport, the only limiting factor now is snow.
As with most of all of man's ideas, where there is a will there is a way.
Ah what it is to live in a perfect world..........la la la la