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Skiing mag shake-up

post #1 of 23
Thread Starter 
Mags reporting that the entire Skiing mag staff got their pink slips today. Unable to verify via a quick web search. Any information, news, or rumors?
post #2 of 23
Got it for free.

Never opened it after the first few issues.

It was little more than clutter with useless ads, and one more thing to annoy me when I tied up the recycling crap.

:
post #3 of 23
From what I've been informed its done. This ******* SUCKS!

Regardless of what people thought of the mag it sucks anytime our industry looses a mag.
post #4 of 23
Done? Like they're actually shutting the doors, that kind of done? Wow that sucks. I agree, any mag is better than no mag at all.

And they're gonna keep pumping out SKI? Something's wrong with that.
post #5 of 23
Ski and Skiing have had consolidated website for while now, combined reviews etc. So this step was obvious. Just a shame the marginally more interesting mag gets the axe.
post #6 of 23
FYI, from TGR:

Quote:
Originally Posted by Gekko
Skiing magazine is NOT folding. I repeat, NOT folding. Whoever claimed to have received an "official email" to that effect today is talking out their hat. Three people were let go today. It blows, yes. But the magazine is not folding. Yours for accuracy in rumormongering...
post #7 of 23
Outside the fact that they would still owe me some issues, I can't say I'd miss it much.
post #8 of 23
To me, both SKI and Skiing seemed better than the norm this season. Not that they don't both have a ways to go. The latest edition of skijournal is excellent in both photos and articles.
post #9 of 23
Not to suprising as Ski and Sking have been owned by the same company for years and have been for sale for a couple of years now. Haven't heard if anyone bought in but it didn't make sense unless someone bought both and then consolidated eventually dropping one....SKI would be the one to keep.
post #10 of 23
I have a cheap subscription for both and liked them.
Though admittedly, since they have so little material I was mostly reading them for the pictures I love big mountain photos, not sure why.

I wish there was a "skiing photography" magazine. I'd subscribe to that.
post #11 of 23
Quote:
Originally Posted by uricmu View Post
I wish there was a "skiing photography" magazine. I'd subscribe to that.
There is (and more): http://www.theskijournal.com/
post #12 of 23
Quote:
Originally Posted by uricmu View Post
I wish there was a "skiing photography" magazine. I'd subscribe to that.
They're called "Powder" and "The Ski Journal".
post #13 of 23
As an "experienced" skier (40 seasons now), I would not be sorry to see Skiing die. Skiing has gone downhill in recent years, attempting to appeal to the younger risk-taking crowd. Ski is the senior magazine so is likely to be the one to remain in any skakeup.
post #14 of 23
I'm still barely in my 30s and like Skiing as much as I like SKI, for different reasons. My wife prefers SKI, and just to throw all age correlation out the window, she's 8 years younger than me. Sometimes SKI feels a little too old/mature to me, like they're talking to a baby-boomer crowd that flies into Aspen or the Alps for ski trips. Skiing definitely has a younger vibe, with more of a maggot appeal.

I got a trial Powder subscription recently, and it stinks. Mostly advertisements and photos, and it's like they made a conscious effort to minimize the length and format of the actual writing. I don't think they could make the font any smaller without making it unreadable.
post #15 of 23
Quote:
Originally Posted by skier219 View Post
I got a trial Powder subscription recently, and it stinks. Mostly advertisements and photos, and it's like they made a conscious effort to minimize the length and format of the actual writing. I don't think they could make the font any smaller without making it unreadable.


Wait 'til you get older. It's ALREADY unreadable for many of us.

It definitely bugs me to have to get out reading glasses just to make out the print in that magazine. I seem to be able to read practically any other publication just fine. Oh, well. POWDER left me behind a long time ago.
post #16 of 23
I subscribe to SKI, which is okay (hit-or-miss quality, and too much of a concentration on "if you don't earn a six-figure salary, you can't afford anything we profile" articles - my subscription is a result of some bureaucratic flubs on the publisher's part that ended up in a non-stop sub until 2018). Ever since Snow Country was started by a bunch of SKI and Skiing alumni (a great mag, sorely missed), SKI has been hurting for consistent quality. And even after Snow Country folded, many of its riders went freelance, thus further diluting the pool.

But if I had to choose a backup print publication, I'd subscribe to Ski Canada or Ski Racing. Both have better articles, more variety (okay, perhaps not ski racing), and are consistently good from year to year.
post #17 of 23
I subscribe to both SKI and SKIING and while they are not excellent, skiing journalism is certainly better than nothing! I still look foward to getting them every month.
post #18 of 23
This comment edges over to politics but this ircs me as another indication that the numbers of media channels with documented and verified sources and professional editors, writers, and photography seems to be fewer and fewer.
post #19 of 23
Quote:
Originally Posted by crgildart View Post
This comment edges over to politics but this ircs me as another indication that the numbers of media channels with documented and verified sources and professional editors, writers, and photography seems to be fewer and fewer.
Indeed. And the number of media channels with undocumented and unverified sources, and amateur editors, writers and photographers, seems to be larger and larger. And better. Epicski anybody? Or TGR, firsttracksonline.com, alpinezone.com, telemarktips.com etc.???

I can't recall the last time I learned anything useful about gear or ski mountains in Ski or Skiing magazine. Epicski on the other hand (along with those other sites) has steered me right on more equipment and more destinations than I can count.

I still subscribe - or can't seem to unsubscribe - and like the shiney pictures. Though frankly Skiing verged on the sophomoric so badly I can't say I'd miss it. (Wasn't this the mag that did the "Ski Town Pimp" story?) And it's sister mag verges on the sybaritic and sycophantic so badly I wouldn't miss it either if they just dropped the skiing aspect entirely and called it "Million Dollar Mountain Real Estate" magazine.
post #20 of 23

Dumb and Dumber

I prefer SKI over SKIING, but both are weak.

SKIING works so hard to be youth-oriented, it smells desperate. They've concluded that lacing articles with foul language confers street-cred. Who cares about bar crawls and burger ratings? Weak. On the upside, I prefer their ski reviews.

SKI, while generally more content-oriented, looks like "House and Garden" in the Rockies. Unless you're earning 7 figures, who wants to pour over pictorials featuring houses and condos in the $3 to $5 million range? This is skiing, not the Robb Report.

In spite of my dismay with both publications, they still litter my bathroom floor. At $10 per year, it's fair.

Powder features cool photos, but practically nothing else.
post #21 of 23
Quote:
Originally Posted by ts01 View Post
I can't recall the last time I learned anything useful about gear or ski mountains in Ski or Skiing magazine. Epicski on the other hand (along with those other sites) has steered me right on more equipment and more destinations than I can count.

I still subscribe - or can't seem to unsubscribe - and like the shiney pictures. Though frankly Skiing verged on the sophomoric so badly I can't say I'd miss it. (Wasn't this the mag that did the "Ski Town Pimp" story?) And it's sister mag verges on the sybaritic and sycophantic so badly I wouldn't miss it either if they just dropped the skiing aspect entirely and called it "Million Dollar Mountain Real Estate" magazine.
Couldn't agree more!
post #22 of 23
Skiing's attempt at updating itself in the past couple of years has been a mixed bag for me. On the plus side, the technique pieces appear aimed more at the kind of skiing that I do than they used to be. On the minus side, the lifestyle pieces appear aimed at men in their early 20s, which makes them silly to me and means that I can't let my kids read it without supervision.

Oddly enough, Powder -- which appears more relevant to the 20-something market than Skiing ever hoped to be -- is the one mag I'll encourage my kids to read without reviewing the issue first. The magazine is almost entirely about skiing, rather than "the skiing lifestyle," which limits the inappropriate material. And for the first couple of issues this season, they had a "Powder Girl" insert that got my 10-year-old daughter stoked for the season to start. And reaching out to women skiers seems like it'd be a better growth opportunity than 20-something males, but what do I know.
post #23 of 23
Quote:
Originally Posted by alpinedad View Post
Skiing's attempt at updating itself in the past couple of years has been a mixed bag for me. On the plus side, the technique pieces appear aimed more at the kind of skiing that I do than they used to be. On the minus side, the lifestyle pieces appear aimed at men in their early 20s, which makes them silly to me and means that I can't let my kids read it without supervision.

Oddly enough, Powder -- which appears more relevant to the 20-something market than Skiing ever hoped to be -- is the one mag I'll encourage my kids to read without reviewing the issue first. The magazine is almost entirely about skiing, rather than "the skiing lifestyle," which limits the inappropriate material. And for the first couple of issues this season, they had a "Powder Girl" insert that got my 10-year-old daughter stoked for the season to start. And reaching out to women skiers seems like it'd be a better growth opportunity than 20-something males, but what do I know.
Agreed. Powder Mag is the only magazine that is true to the sport. Ski became this yuppy mag aimed at people looking for real estate, gourmet food and the "scene" that I personally aspire to get away from.

Skiing mag became an awful rag, when they tried to reinvent themselves and changed their target market to uneducated 20-something's more interested in partying than skiing.

Powder, was and is true to the sport. While I agree they shortened some of their articles, I actually like it better. Years ago they'd have like 10 page articles on trips to places I'll never see. These days, they have shorter, more precise articles about ski areas and other backcountry trips that I can make happen. But its the vibe....its about skiing..and only skiing.
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