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Amer layoffs planned (owns Atomic, Saloman etc.)

post #1 of 8
Thread Starter 
http://www.skiracing.com/index.php?o...159&Ite mid=2

I wonder what's happening. More production being moved to China?
post #2 of 8
Apparently, reduced profits are a factor - likely exacerbated by the ever-declining US $, resulting in low margin from US sales.

In addition, I suspect you're right. Costs in Europe are sky-high now, partially due to a) the too strong Euro, b)n too strong unions, and c) socialist "safety-net" economies.

As the world economy becomes increasingly integrated, and competitive, manufacturing inevitably tumbles toward Asia.
post #3 of 8
They also have a lot of positions overfilled after the Salomon purchase.
I met the Belgian Atomic rep (on the Austrian payroll) and he's been made redundant because now they have an Atomic and Salomon rep pushing the same products. They only need one, one has to go.
I assume that takes place all over the organistation...
post #4 of 8
Soon they'll move production to the US because of that low dollar You guys will be even poorer than Asian countries once the war in Iraq is over :P
post #5 of 8
Quote:
Originally Posted by GrooK View Post
Soon they'll move production to the US because of that low dollar You guys will be even poorer than Asian countries once the war in Iraq is over :P
We're already poorer. We've sold trillions of US bonds to overseas investors. The US is mired in staggering debt to - guess who: Asian countries.

The largest buyer of US T-Bills and Bonds have been Japanese and Chinese investors.

BTW: I love Aalborg (great schnapps). I go there every year when I visit my head office in Norger. I work for a Danish company, and was born in Hojen, Denmark.
post #6 of 8
I think the lay-offs are more due to piss poor management causing sales to drop than moving jobs to China. Salomon Z-12 bindings run $120 to $140 more than comparable bindings from Look & Rossi yet they are considered much flimsier. Salomon keeps revamping & renaming their ski lines confusing consumers and salespeople alike. The same thing is going on with their boots.

Three years ago this forum was full of Atomic ski enthusiasts but they have dwindled fast. With the dwindling of Atomic ski sales the company is losing its ability to force people to buy Atomic bindings. Meanwhile Head and Fischer skis are rapidly encroaching into the one area Atomic was dominate in for years, race skis.

Amer Sport is a conglomerate that is too big and bulky to manage ski companies which more and more require detailed attention to the various (and every increasing) niches the market has broken into.
post #7 of 8
Quote:
Originally Posted by Captain_Strato View Post
We're already poorer. We've sold trillions of US bonds to overseas investors. The US is mired in staggering debt to - guess who: Asian countries.

The largest buyer of US T-Bills and Bonds have been Japanese and Chinese investors.

BTW: I love Aalborg (great schnapps). I go there every year when I visit my head office in Norger. I work for a Danish company, and was born in Hojen, Denmark.
The great global rebalancing has begun, and those countries with unprecedented debt will be at the mercy of their creditors. When the Chinese decide they hold all the dollars they want, and deny the US additional credit, it won't be pretty. I guess the game will go on as long as the US remains the world's largest consumer market.
post #8 of 8
Quote:
Originally Posted by Rio View Post
Three years ago this forum was full of Atomic ski enthusiasts but they have dwindled fast. With the dwindling of Atomic ski sales the company is losing its ability to force people to buy Atomic bindings. Meanwhile Head and Fischer skis are rapidly encroaching into the one area Atomic was dominate in for years, race skis.

Amer Sport is a conglomerate that is too big and bulky to manage ski companies which more and more require detailed attention to the various (and every increasing) niches the market has broken into.
This is true.

Atomic used to rule on this forum, much as Volkl does today.

But, Atomic's cred, and presumably, sales, have nosedived.

You rarely hear about Atomic these days. Nomads, Daddy's or Metrons aren't much of a topic anymore.

In our industry, when independent companies with strong identities are absorbed, it rarely turns out well. The "mystique" of the brand is lost with centralized management.

OTH, Volkl was acquired by K2, and the brand is hot as blazes. Go figure.
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