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K2 to buy Rossignol ?

post #1 of 20
Thread Starter 
Anyone at SIA to confirm the rumor ?
post #2 of 20
Wow, that would create a serious powerhouse: Volkl, K2, Dynastar, Lange and Rossignol under one roof. And I guess it would end the Volkl partnership with Tecnica and Marker, right? More and more medium sized companies getting left out in the cold. Fischer, for example.
post #3 of 20
Thread Starter 
Word on the street for Dynastar is more along the lines of a management buyout. But what do I know ?
post #4 of 20
So Dynastar would go it alone? Cool.
post #5 of 20
Quote:
Originally Posted by philippeR View Post
Anyone at SIA to confirm the rumor ?

I am at SIA, but didn't hear anything about it..let me ask around today.
post #6 of 20
Thread Starter 
Yeah. And then, you'll have to shoot me...
post #7 of 20
Yeah, that's gotta hurt, dude. But don't worry, the skis will all be made in China anyway, so it's not really like Americans taking over an iconic French brand (which went really well the last time around, didn't it?). Here's hoping Dynastar stays put in Cham (I think the skis say "Born" in Chamonix now, as opposed to Made in) I've always thought Dynastar was one of the cooler major brands (IMV, along with Blizzard and Fischer, don't ask me why).
post #8 of 20
Quote:
Originally Posted by prickly View Post
I've always thought Dynastar was one of the cooler major brands (IMV, along with Blizzard and Fischer, don't ask me why).
Weird combo, but this resembles my quiver...
post #9 of 20
Tecnica Volkl is already split.
post #10 of 20
There is no K2 company. Jarden, a "world-class consumer products company" owns K2, Volkl, Marker, Ball canning jars, Mr. Coffee, Seal-a-Meal, and many other brands might indeed be in the running to buy Rossi (and maybe Dynastar/Look/Lange) from Quiksilver, the surfer shorts company.

By the way, Fischer is still owned by the founding family. Head is a Dutch company owned by a Swede who lives in England. A Finnish company, Amer Sports, owns Atomic, Salomon, Volant, Dynamic. Tecnica owns Nordica.
post #11 of 20
Quote:
Originally Posted by SoftSnowGuy View Post
There is no K2 company. Jarden, a "world-class consumer products company" owns K2, Volkl, Marker, Ball canning jars, Mr. Coffee, Seal-a-Meal, and many other brands might indeed be in the running to buy Rossi (and maybe Dynastar/Look/Lange) from Quiksilver, the surfer shorts company.

By the way, Fischer is still owned by the founding family. Head is a Dutch company owned by a Swede who lives in England. A Finnish company, Amer Sports, owns Atomic, Salomon, Volant, Dynamic. Tecnica owns Nordica.
So is Head even remotely Austrian? Tecnica now owns Blizzard, I think, so the split between Volkl and Tecnica makes sense. If I'm not mistaken, though, there are still WC athletes sponsored by that combo. And it looks like Marker still does the bindings for Blizzard and Nordica. So still out in the cold: Fischer, Elan, possibly Dynastar, Stoekli...
post #12 of 20
Quote:
Originally Posted by volklskier1 View Post
Tecnica Volkl is already split.
They were still pretty together at the ISPO in München last week, along with Marker.
That might just be for marketing though...
post #13 of 20
Quote:
Originally Posted by Schussboelie View Post
They were still pretty together at the ISPO in München last week, along with Marker.
That might just be for marketing though...
They share an agent here, and the Völkl/Tecnica/Marker axis is pretty strong in the shops.

Howzabout Rossi get into bed with all three brands, and Dynastar branch out taking Look and Lange with them? Just the other day someone was claiming that all the Look bindings were badged Dynastar now (except the ones on Rossi skis obviously).

No, doesn't sound likely to me either....
post #14 of 20
Don't believe Elan is "out in the cold", as they and Dalbello have joined forces last year and are working with Tyrolia for their system skis.

As the ski world turns.
post #15 of 20
Yeah, I meant there are just a few of the "major" brands left which are not part of much bigger groups.
post #16 of 20

no like

what is the corporate significance of out in the cold?

aside from hating the shift of manufacturing to China for any reason (we've been there), I am distrustful of consolidation as it could head down the road of overly practical thinking and ultimately a higher degree of mediocrity and uniformity.

note: the top skis in a brand line are often the least profitable (Dynastar Legend Pros, Rossignol B-Squdad, Stoekli Storm rider, Blizzard Titans). they are made in smaller runs (numbers), and they are desired by experienced skiers who often want a bro deal, a cut from retail. Therefore, I can see a (bean-counter's) future where the companies trim the upper range of their models designed for big mountain off piste skiing.

Nothing to do about this strong trend, but me no like.

(many brands of highest level Road Racing bicycles are still manufactured in France, Italy, Spain, Belgium, Holland, Germany, the U.S., and others, and lamentably, some, few, in China.)

Skis and Racing Bicycles have always been a great national manufacturing industry, with the consumer benefiting from the intense competition between nations and companies.

Always, always, please buy consciously (whatever that means to you), vote with your dollars, and "....you don't know what you've got 'till it's gone" .
post #17 of 20
I think the bigger brands have mostly already gone pretty far down this road. But the proliferation of niche brands appears to be an encouraging trend.
post #18 of 20
Thread Starter 
No news from PhilPug. Coincidence ? I think not.
Those Xrays are such a convenient diversion : He was probably abducted because he knew too much.
post #19 of 20
Quote:
Originally Posted by SoftSnowGuy View Post
There is no K2 company. Jarden, a "world-class consumer products company" owns K2, Volkl, Marker, Ball canning jars, Mr. Coffee, Seal-a-Meal, and many other brands might indeed be in the running to buy Rossi (and maybe Dynastar/Look/Lange) from Quiksilver, the surfer shorts company.

By the way, Fischer is still owned by the founding family. Head is a Dutch company owned by a Swede who lives in England. A Finnish company, Amer Sports, owns Atomic, Salomon, Volant, Dynamic. Tecnica owns Nordica.
Nails it.

I was at SIA, and there are no new rumors that haven't been around for at least 6 months. Personally, I think it is highly unlikely that Jarden has an interest in the entire Rossi Group. However, if Quick was interested in selling parts (again, highly unlikely) I would imagine Jarden would have a serious interest in the Lange factory.
post #20 of 20
Believe none of what you hear, and only some of what you see.

coup
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