Interestingly, I've had phone/e-mail conversations with two sales managers from widely disparate and unconnected companies asking my opinion about 6 month cycles.
Both guys noted a growing concern over off price merchandising and the current closeout mentality of the retail/consumer market. Both floated variations on the "what if" concept as follows.
It would be very tough to execute but who knows??? There is some evidence that the supply side is reducing production incrementally as it is. The current and ongoing consolidation of production would theoretically minimize the need to overproduce in order to maintain the factories.
- Tough to special order
- Poor product visablity
- Shops left holding the bag with "old skis" when new graphics come out
Skis are becoming very forgettable these days. Lots of random graphics in bright colors that all end up looking the same.
You know what skis I have that get noticed the most, lately? 186 stockli scott schmidts, the grey ones that say stockli in huge letters in the front.
Anyway......if a ski isn't going to change, put a good graphic on that will look good for several years and keep it that way. It's certainly possible....keeps the value of leftover stock higher, IMHO.