6-month cycles: what are they going to do: redesign the wheel every 6 months? Or, just build their skis every 6 months, but carry over models, along with making their new intros at that time? If they didn't have model years, it would be fine with me. It gets old every time I have to discount a ski because it has changed color for the coming year, and is now "obsolete" and therefore at discount. I personally think that skis should remain the same for 2-3 years. The cycle turns over too much, especially for the smaller brands that don't get much exposure. By the time that the public finds out about how nice a certain ski is, that ski is already gone. I can't count the number of questions regarding "do you have the 2007 iM77 in stock"? Nope, discontinued, after only one year (the 06's were different).
Maybe have Ski X, Generation I, then when that needs improving, go to Gen II ect., in order to keep the model name around, which is smart in the minds of consumers who only shop for skis ever 3 years. I understand the dilemma regarding discount cycles in the industry, and it seems that there is more cheap gear around than ever before, but unfortunately, good gear is expensive, and isn't getting cheaper with the dollar in free fall.
Skiing isn't like cycling, where the gear expenditure makes up most of the cost of participating in the sport, and therefore, a $1000 pair of skis can be harder to swallow than a $3000 bike, when you consider the cost of driving, passes, outerwear, hotels, travel ect, many of which don't regularly exist in cycling. You got a bike, a riding kit, helmet, and some legs: go have fun, and don't expect to spent more than is required to replace tires and a chain every so often.