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Amer Sport reorganize its winter business

post #1 of 27
Thread Starter 
http://www.amersports.com/media/rele...b6e524ffb.html

Salomon and Atomic are not making enough money, thus the production of ski boots is stopped in Austria (100 layed off) and the production of ski hallted in France (250 terminated, after the 300 jobs lost in 2005 when they moved half their production in Romania).

"According to the plan, the industrial production of winter sports equipment will be separated from the Salomon and Atomic brand organizations. As a result of this action, the manufacturing of skis is planned to end in France, as is the manufacturing of ski boots in Austria. Purchasing and sourcing activities will be further consolidated."

That's just great.
Why bother to make things ? Just brand them, and focus on T-Shirts. That's good for the share holders. For a year or two anyway. Then buy another brand.
post #2 of 27
that's the trend in all sector, alas.
Our politicians do not understand that not all of us can/want/will be able to become Doctors, Lawyers, "shop" owners, shareolders and "retired by 40"...i sure I wish but, it just ain't possible.
Our companies management boards do not understand that either, do not understand that to be able to buy something we too need to have a job and a salary. our countries too need to build something, not to consume it only.
Personally, I'm trying to buy stuff bought where I live or in other industrialized country, can you beleive an Italian buing american shoes and american made swimminh shorts, only because the label on those still carried "Made in U.S.A." ? Same for other products, I try to see if the product is still manufactured where the company originated from, then decide what/how to buy...
post #3 of 27
Made in USA, I haven't bought any ski clothing made in this country for a decade or more. It all seems to be made in Southeast Asia.

I will say I'm haviing a hard time trying to justify spending $950.00 for new skis with bindings. Let alone $700.00 for boots.

It's hard enough getting enough money for heating oil and gas for the car. Yea the big money guy's done have a clue what most of us are going through.

I know some of the cost have to do with the expense of production. You have to wonder when it stops becoming economical to be enviormently friendly.
post #4 of 27
Stetson cowboy hat, Florsheim boots and Sundek swim shorts, all bought a long time ago (the short maybe 5-7 years ago).
As per skiing related items...
I think I'll start to look for local producer...wil try to "vote" with my money
But the problem is soo buried deep under in our system (make money, that's the only think that counts) that I don't know.
At times I wonder why I gave birth to two sons. What legacy I'll leave to them...
post #5 of 27
Quote:
Made in USA, I haven't bought any ski made in this country for a decade or more. .
How f'ed up is this whole thing. Mr Nobody will remember that our local ski factory, originally Spalding, now Blossom, was at one time the manufacturer of Prime Skis, which for a few years carried the label "Prime USA," even though they were made in Chiavenna, Italy. A popular mid-level outdoor apparel line among the Milan smart set is called "Canadian"... named for its Italian founder, Franco Canadian. That doesn't keep them from using the maple leaf as their logo, though. Then there's the "Australian" brand of tennis wear (obviously, with a kangaroo as the logo). Also made in Italy. What the f?
post #6 of 27
The press release says that "Annecy, France will become the group's competence center for ski boots, cross-country boots and bindings, outdoor apparel, footwear and cycling. Altenmarkt, Austria will become the competence center for gliding products.

What is a competence centre?

Maybe this explains the last pair of Salomon skis I demoed - I gues the gliding factory in France was an incompetence centre?
post #7 of 27
I've read a couple of these statements. Boots will be made in Annency, skis in Altenmarkt. What about bindings?
post #8 of 27
Thread Starter 
Bindings with boots, in France.
Actualy, my brand new Impact are made in Romania. So much for Annecy...

The release says : "the industrial production of winter sports equipment will be separated from the Salomon and Atomic brand organizations"
The "long term" plan, as I read it, seems to out-source completly the production of hard goods (Ato and Solly skis and boots, Mavic wheels and shoes ...) and focus on engineering ... and marketing.
The first step is to have Atomic build Salomon skis (not necessarily a bad thing indeed) and Salomon build Atomic boots.
What about bindings ? I sure hope they won't ditch solly bindings for Atomics junk !

Re "usa" labeled products : A recent example was Scott skis, until a couple of years proudly labeled "SCOTT USA", when no one in the States knew Scott was making skis... They were, and stiil are, designed by the Swiss branch of Scott and pressed by Fiischer in Austria.
post #9 of 27
Oh yeah, forgot about Scott. I was really psyched to have bought a Scott USA mtn bike, told my friends back in the States about it. Turns out the brand is much better known here than there.
post #10 of 27
Quote:
Originally Posted by prickly View Post
How f'ed up is this whole thing. Mr Nobody will remember that our local ski factory, originally Spalding, now Blossom, was at one time the manufacturer of Prime Skis, which for a few years carried the label "Prime USA," even though they were made in Chiavenna, Italy. A popular mid-level outdoor apparel line among the Milan smart set is called "Canadian"... named for its Italian founder, Franco Canadian. That doesn't keep them from using the maple leaf as their logo, though. Then there's the "Australian" brand of tennis wear (obviously, with a kangaroo as the logo). Also made in Italy. What the f?
Reminds me of the East West Chester Northstars from the Southern Division.
post #11 of 27
While we're on the topic, I've kind of lost the plot on binding manufacturers. Who's making Nordica bindings? What about Elan? K2? Blizzard? Anyone know who makes those Vist bindings? I heard they picked up an original design Nordica had been developing, but not sure that's true. And I saw some Tyrolia bindings branded Head earlier this year. Are they dropping the Tyrolia brand? Same with Dynastar/Look, apparently. Some of the bindings now carry the Dynastar brand.
post #12 of 27
Nordica's binding are re-badged Markers
Elan ought to be Tyrolia and Blizzards' too
K2: Markers
Vist is an italian (or was) plate manfacturer, and you're correct, first version of Nordica's bindings are Vists', even though both appeared at the same time (more or less), so I am not sure who sold what to whom.
post #13 of 27
I am reading Sciare's Guida Tecnica all'acquisto.
Atomic lower end bindings are Salomons
Dynastars are the former Look (Look has disappeared from the listing, so what you observed is true.) but arethe same as the Rossignols
Fisher, Head and Tyrolia are the one and the same binding

K2, Nordica and Marker bindings are twins or siblings.
post #14 of 27
Benetton sold Nordica skis and boots to the Tecnica Group (who did not purchase the Nordica binding), Vist bought the design.

Blizzard uses a marker system binding but the toe is actually a Geze design, which Marker got from Look/ Rossignol to settle a lawsuit.

Tyrolia is owned by Head, but they've been putting the Head logo on the binding this year (because they were badging the binding Fischer and Elan).
post #15 of 27
Thread Starter 
Quote:
Originally Posted by Nobody View Post
I am reading Sciare's Guida Tecnica all'acquisto.
Atomic lower end bindings are Salomons
Dynastars are the former Look (Look has disappeared from the listing, so what you observed is true.) but arethe same as the Rossignols
Fisher, Head and Tyrolia are the one and the same binding

K2, Nordica and Marker bindings are twins or siblings.
Uh ?!
What do you mean by "Look has disappeared" ?
post #16 of 27
Quote:
Originally Posted by philippeR View Post
Uh ?!
What do you mean by "Look has disappeared" ?
Actually, you will see form the Dynastar site...They are referred to a Dynastar Bindings. http://www.dynastar.com/catalog.php?...t=62&acturub=2

post #17 of 27

Country of manufacture

We've hit this issue from several angles on several threads. seems important to me as I am a furniture manufacturer in California.

volkl prints the graphic Made in Germany in large letters right in the top sheet on the Mantra. It prints Made in China on the Gotama in 1/4" letters on a piece of sticky back paper attached to the base of the ski, down at the tail, (mostly it falls off before you get home with the chinese skis).

tells me they are way aware of the issue skiers feel.

spend with consciousness.
post #18 of 27
I sort of like the thought of Dynastar bike pedals.
post #19 of 27
Thread Starter 
OMG, you're right ! Never occured to me.
Brilliant move from the marketing guys. The Look name was such a lame duck in the binding market.
post #20 of 27
Quote:
Originally Posted by Philpug View Post
Actually, you will see form the Dynastar site...They are referred to a Dynastar Bindings. http://www.dynastar.com/catalog.php?...t=62&acturub=2

Correct, the name has disappeared, not the product...
As for Blizzards, yeah, the toepiece was making me scratch my head in perplexion...
post #21 of 27
Quote:
Originally Posted by Nobody View Post
As for Blizzards, yeah, the toepiece was making me scratch my head in perplexion...
Do you have one of the channel-set IQONs?
post #22 of 27
Quote:
Originally Posted by prickly View Post
Oh yeah, forgot about Scott. I was really psyched to have bought a Scott USA mtn bike, told my friends back in the States about it. Turns out the brand is much better known here than there.
If it is a recent Scott USA bike (past 3 years) then it was made in China. All of their carbon and alloy stuff comes from over there.
post #23 of 27
Quote:
Originally Posted by comprex View Post
I sort of like the thought of Dynastar bike pedals.
Look bicycle and Look snow are different companies now. Look pedals are still made in France, but they have a frame building factory in Algeria (or maybe it is Morocco) where they make some of the their mid-range frame (the 565). I believe the 595 and 596 Track are still made in France.

On another note; does anyone notice that when production moves overseas (to China) that the price never drops? With K2 making skis in China (and now Volkl) why do they still cost so damn much? I would assume that the cost of labor and environmental laws, as well as the strength of the Euro, would mean that skis are just SLIGHTLY more expensive to produce in Europe than in Asia. Yet Volkl and K2 are still amongst the most expensive skis on the market. Are they just making a killing, or are there hidden costs that I am not aware of?

In some cases, it makes sense to produce overseas, especially if they have the technology to do so in China. I have heard (might be a rumor though) that China has a much better ability to work with high-end outdoor fabrics, and therefore it makes sense to produce most outerwear over there.

I am not convinced of the "obvious" wisdom and cost-savings measures of outsourcing. In the bike industry, it has been a mixed bag. Sure, it can save a company money, but they often lose control of production schedules and sometimes quality. Bikes produced in-house tend to be more consistent in these regards. In dealing with both Cannondale (produced in the USA on all mid and upper-end models, they just built a new Carbon Fiber facility in PA) and Kona (all outsourced to China); the Cannondale models typically cost the same as the Kona with a similar parts spec, and their availability is much better. I can call Cannondale mid-season, and if a bike is not in stock (pretty rare actually) then I can order one for the next production round (almost always within 1 month). With Kona, if I call mid-season for a bike (June), they are often out of stock, and if so, they can't make any more bikes, because they don't make their bikes in-house. So, I have to wait until October. Sometimes, the bike was even ordered pre-season, but the factory couldn't fill the order, and the bike never showed up in the States. Kona has little control over those factors.

As far as pricing goes, Cannondale (which is the technological equal of ANY bicycle company on the market: their new Super Six is the best bike I have ever ridden, and it exceeds my old Look 585, Colnago C50 and a bunch of other expensive rides I have tried) is no more expensive, and often less, than say Scott (made in China), Cervelo (designed in Canada, made in China) and any others that I can think of. Cervelo has all sorts of QC problems over there. So, why even make bikes in China, if you can afford to do it in the States, with your own factory?
post #24 of 27
The reason to move production away from "industrialized" country is to make more money by reducing the production costs...
So, No, prices will not drop.
I do expect thoguht, soon to appear on e-bay Skis produced in China or wherever, at so low prices (like it has happened with ski suits from Spyder and others). That will serve them well.
post #25 of 27
Quote:
Originally Posted by comprex View Post
Do you have one of the channel-set IQONs?
Sorry Comprex No, I don't.
Blizzard's aren't/weren't in my ski-to-buy list, for no particular reason other than I never found a pair in shops here around (if any shop had those, I didn't notice, my fault. I had eyes only for Voelkl and K2 skis)
When I was a student I bought whatever I could afford...Maxels, Dynamic, then I did found a shop whose owner was offering me good deals on Voelkls and K2s so I went that direction...

BTW, Prickly, have you noticed, up in Made, in that shop (I think Rossi sport) those black skis with golden writings and golden Vist bindings, the Aurum?
Apparently Aurum skis are a Vist product.
post #26 of 27

Volkls made where?

Sumo '07, black top sheet, white name graphics: made where, and is it printed anywhere on the ski. about to buy them, but not if they are Chinese, no can do.
post #27 of 27
Quote:
Originally Posted by philippeR View Post
OMG, you're right ! Never occured to me.
Brilliant move from the marketing guys. The Look name was such a lame duck in the binding market.
Ultimately, there is no binding market anymore.
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