I don't know if everyone here is really getting the general idea or if it's just turning into a battle.
What I feel Yuki is saying is that if you don't make some kind of a stand, be it to try and change the world or just for your own personal satisfaction, Nothing will ever be done or you personally might always regret your lack of action.
It's not something that has gone on for thousands of years either. Only in the last 50 has "mass media" been able to target groups so exclusively. It's only been for the last 100 that children have started to recieve more than 50% of their social learning from other sources besides their parents and the people physically closest to them.
It's not a question of whether mass media (adverts in conventional commercial form and TV/Movies) contributes to a declining set of morals, attitudes and respect. The prognosis is already in on that. Where the second opinions are needed at is the treatment options.
It seems to be particulary targeted to a younger population too. This being most likely due to the psychology of sales, i.e. they're easier to sway and ultimatly many have a unique way of getting mommy and daddy to spend bhux. I'm not busting on youth (damn, I wish I were 20 again. I could date 20 year olds and not feel like a molester!!). youth is beautiful and time should be take during those years to live and have a love of life. To experience the diversity of the world and find a place in it. However I do realize, now that I'm 15 years further, just how naive and easily influenced we all really were at that age.
Not to soap box more than necessary but look at some current "harmless" adverts shown nationally on TV. I know it was mentioned that all probably do it, but there are some that are just more "in your face" than others. They're just fun, youth targeted adverts on face value and maybe the advert agency didn't even intend on a "deep" message but look at what is reflected on the "deeper" level. (I know, I know, a bunch a psycho babble.)
One of these that comes to mind is the AppleJacks "We eat what we like" commercials. Usually always bustin' on dads. Making him out to be stupid and clueless and someone that should just shut up and leave the kids alone because after all, he doesn't have control and the kids are going to "do what they like".
Others include a stupid hand soap commercial that shows kids (however stupidly innocent) deliberatly lying to their mom and the commercial shows them laughing and making a joke out of it.
Another along those same lines was recently changed due to public opinion. It was an ISP (aol, att, ??? I dunno) advertising online phone calls, some teenage girl was talking to her friend over it and laughing about just being grounded from using the phone. The mom hears her, looks in and (in the original) was supposidly too stupid to catch her daughters scam of not using the phone, but rather the internet, to make a call. The mom (in the original) just looks at her strangely and walks out. The daughter and friend then continue to laugh at moms folly. This one, due to a flood of calls from irate moms, was actually taken off the air for awhile and changed to where mom ends up figuring it out in the end and grounds her from the internet too.
(I know, I'm way too bored!! I NEED TO SKI!!)
ANYway, I for one think that complaining to the advertiser and/or not supporting their product/show/movie is a great way to send a message even if it is only a personal one.<FONT size="1">
[This message has been edited by ski2xs (edited September 01, 2001).]</FONT><FONT size="1">
[This message has been edited by ski2xs (edited September 01, 2001).]</FONT>