As for their 'gear', water-bottle parkas, padded packing cubes, mesh kit and organizers definitely not lame, but rather good stuff. Their water bottle parka keeps a filled Nalgene bottle chilled for a longer time than any similarly sized insulated bottle.
Up to five years ago, they had a wider scope to their offerings of these items and they were innovative but yet simple designs, lately they have cut back on the variety.
The guy who founded the company got killed in a mountaineering accident about five years ago, and I think that is when the variety of the stuff I mentioned changed.
I can't speak to their shells and pants though, never personally tried these items.