Sounds like either an effusive seller, a question of color choice, or marketing to a junior racing base. 12 DIN is not an adult racing binding.
The Pivot 12 was, and is, a very good binding -- the last generation of consumer Look turntables, differing from the 14 (and the rarer 11 and 10) primarily in its spring. Unlike the all-metal P18, it is a combination of metal and plastic, which is why I'd consider it a consumer binding. I currently use the Rossignol-branded version of the 14 and have a pair of 11s as backups for either my wife or me.
The heel lever is a definite plus when you're trying to get the ski back on in deep snow, as you can pull up instead of requiring resistance from the snow; it is a disadvantage, however, if you intend to use these with BCA Alpine Trekkers for light touring.
As for whether they're suitable for you, what DIN settings do you run? (Personally, I try to stay at least 1-2 off the high or low end of any binding's range, although that may be superstition as much as anything.) Have you ever broken a pair of bindings, and if so, what were the circumstances? (If you have broken bindings, you might be better served by an all-metal binding.) What skis are you thinking about mounting these on? And how good is the deal? (I believe that Level Nine Sports still sells them for under $100.)
And what's an AM environment? Morning?