... The notion of medals carries a bunch of intrinsic flaws with it. A well constructed opportunity for reviews from a range of perspectives would provide readers a much better opportunity to decide which opinions they are more likely to buy into - and hence influence buying decisions in a productive way.
Lets face it, though few may willingly admit it, graphics, what's trendy (remember the Metron?) and what someone's friend/instructor/coach skis on can also affect perceptions of skis. The present approach where the reviewer is asked to provide certain details about size, ability, conditions etc., and then describe the ski's performance leaving it to the reader to judge for themselves is far better.