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Speaking of 2008 Skis...

post #1 of 13
Thread Starter 
How come so few of the companies have updated their websites?

I mean they've had the 2008 models available for demo and at shows since last February/March (I saw the entire Rossi line-up at KW in late March).

Why do they wait until October (and in some cases even later) to update the websites?

I would think the longer they had the newer stuff up the better for business, especially since maintaining a website isn't all that terribly difficult these days.
post #2 of 13
This is a really good question! My guess is that they may be focusing efforts on areas that are currently in winter season (SA and Australia/NZ)? Nonetheless, seems easy enough to do.
post #3 of 13
Maybe they don't want to do anything that would appear to hurt their dealers who are trying to liquidate older stock.
post #4 of 13
And some are still promoting their 04-05 line. The Ski
post #5 of 13
Is that 1904-1905?
post #6 of 13
Thread Starter 
I heard rumors that they still make "The Ski" you just have to pop by the shop/owners house in Sun Valley and see what they have on hand or request a custom set...
post #7 of 13
Quote:
Originally Posted by dookey67 View Post
I heard rumors that they still make "The Ski" you just have to pop by the shop/owners house in Sun Valley and see what they have on hand or request a custom set...
Bobbie is still indeed making them. I talked to him last year, he still has the passion.
post #8 of 13
Thread Starter 
I wonder if they make a fat model?

That would be sweet...
post #9 of 13
Most US based companies are actually just distributors for a Euro manufacturer. The Euros believe that they should be the ones to control the "communication" aspect of the various international marketing programs. So....getting sample production done is an early (and major) priority....then they have ISPO, SIA, and all the myriads of intros around the world. Then of course much of Euroland takes significant holiday time in August. Then they all get back, and get going....sort of.....they ARE Euros after all.

SJ
post #10 of 13
As much as it stuns most Americans - the USA is not the centre of the universe and most Europeans are, quite frankly, glad that there is a USA so that the type of people that assume that the USA is the centre of the universe have somewhere to live other then Europe.

Europe - rough population of 360 million; USA rough population of 350 million. Most ski companies are European as funnily enough they developed skiing (spend some time reading the pylons next time - Dopplemeyer/ Poma etc etc) and with a strong traditional market ie people that grew up skiing because that is where they have always lived, they do not really need the US market to survive. They like the US market as it increases profits for no additional development work.

And for some companies, despite the fact that the ski population of the southern hemisphere can be counted on a postage stamp, they like to support that market and continue sales of current equipment when production of the next seasons models is not ready.

BTW we have 07/08 Volkls, Rossignol, K2, Marker, Stockli, Nordica, Fischer, Armada etc etc.

Finally, unless you are a ski forum saddo (myself included) then given that you are not going to be skiing until Oct it is pretty reasonable to get the website/ product update posted in Sep.
post #11 of 13
Thread Starter 
I liked this bit:

"Europe - rough population of 360 million; USA rough population of 350 million...they do not really need the US market to survive. They like the US market as it increases profits for no additional development work."

So without the US market they would lose a potential of 350 million consumers, which is the same number that they potentially have in all of Europe.

Effectively, their consumer base is doubled by kowtowing to the great people of America, rightful center of the universe, so as such they should get their damn websites up ASAP in order to appease those of us who fiend for the snow 24/7!

Of course this is coming from somebody who owns a quiver consisting primarily of small company skis and out-of-production skis, most of whom already have their 2008 sites up (Blizzard, Lib Tech)...

post #12 of 13
Quote:
America, rightful center of the universe
I thought France & Texas had claims as rightful center of the universe.
post #13 of 13
Quote:
Originally Posted by dookey67 View Post
So without the US market they would lose a potential of 350 million consumers, which is the same number that they potentially have in all of Europe.

dookey, without turning this into a weiner waving contest (Andrew R could have been a little more tactful), what percentage of Americans ski? Im sure it's significantly less than 350 mil. otherwise political action on global warming would have taken place a long time ago. I'm also sure there are a significantly greater number of skiers in Europe than in the US, hence generally the Euro-centric nature of the ski business.

BTW, although those dang Euros cant be bothered updating their web sites, they were nice enough to ship a single pair of skis to Oz (for me) before going on holidays for the summer (thanks Stoeckli).
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